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COACHING SKILLS
Coaching is a valuable concept and skill that can be the key to distancing yourself from your competitors. Learn what coaching is and what it can mean to an organization. Also become introduced to practical, uncomplicated solutions that leaders can apply immediately.

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Lesson #4: Never Underestimate the Power of Research
Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director.

The Power of Purpose
Do you know the purpose of your business? Do you clearly understand why you started your business? Have you communicated this purpose to all those who work with you? Have you documented the purpose? If the answers to any of these is ‘no’ then you are probably finding it difficult to stay on course as you are bombarded by the day to day surprises lurking in your future. The solution lies in the Power of Purpose, which states that when a business owner clearly knows and deeply believes in the purpose of her business she will achieve great success because she has a strong beacon to guide every action and decision.

Motivating People: Why it doesn't work
When a business has a clearly defined purpose it begins to act as a magnet, attracting the kind of people who will further the purpose; people who are like-minded. Not only will having a purpose attract the right people, but it will also act to retain them.

Leadership Tip - Who is Leaving You Behind?
When you give in to self-pity and victimization you leave behind your potential. It is abandoning yourself from being all that you can be. Life holds a special purpose for you. Finding it is part of your journey. Once you get on purpose and get on track, you are not being left behind. Your success builds from your special purpose and no one else’s.

What’s Your Compelling Purpose?
All of us are in search of a clear and driving purpose for our lives; we want to contribute to something bigger than ourselves. The world of work offers a great opportunity for people to connect with a purpose. The reality is that people care less about working for a company and much more about working for a compelling cause. Without a purpose, our teams are just putting in time. Their minds might be engaged, but their hearts will not be. A team without a purpose is a team without passion. They might achieve short-term results, but they won’t have the heart to go the distance.

The Universe is Calling - Will You Heed the Call?
"The soul is like a wild animal -- tough, resilient, savvy, self-sufficient, and yet exceedingly shy." Parker J. Palmer from Let Your Life Speak: Listening for the Voice of Vocation In our last issue I made a distinction between one's life purpose and a calling or vocation. As you may recall the Life On Purpose Perspective offers that your life purpose is more about who you are as a spiritual being and what you came here to this life to be and to experience, while a calling or a vocation often has more to do with what you choose or are lead to do as an expression of your purpose. Of course, on one hand anything that you do in life can be enhanced when it's 'poured' into the context of your life purpose. For example, several years ago with Life On Purpose Institute was just getting of
Purpose
Purpose is foundational to human life, to social organization and to business. No one goes into business without a purpose. Thus, the clarification of purpose is the most powerful engine of success known. Purpose is the foundation of all planning.
Sue Grafton is a Success Because She Loves What She Does
Successful people have a clearly defined purpose for their life. Sue Grafton's purpose is writing mystery stories that entertain large numbers of people. My purpose is helping others succeed. My friend's purpose was creating better surgical equipment. What is your purpose? It should be something you love. If you don't love it, you'll get burned out and see your work as a grind. If you love what you do, you see your work as a gift and something to which you look forward every day. As we approach the end of 2009, spend some time thinking about what you truly love doing. Then, and more important, think about how you can make doing what you love your life's work.
Know Your WHY
The first thing a great leader should do is to determine what their purpose is. This is their ‘why’. The purpose, the guiding reason that the leader has for the business. I believe the best leaders are the ones who are focused on bringing out the best in their people – transforming lives. When someone has that as his purpose, the profits just naturally follow. From that standpoint, the leader can determine their vision for the business, based on their guiding purpose. Here are 6 leadership tips to improve as a leader.

“Market Research” Story
There is a good old story that is often narrated about a young boy and a wise old teacher. I frequently start my presentations with this story as, for me, it tells everything about the real purpose of market research.

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