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IS SALES TRAINING PASSING ITS SELL-BY DATE?
As a company who specialises in sales training and development, I've found myself growing increasingly more sceptical towards the real impact of traditional sales training methods. According to Professor George Miller, Harvard University, our conscious minds can only process around 7 chunks of information at any given moment. If this is then related to applying new techniques learned during a training course, then how can salespeople feasibly put into practice loads of new techniques instantly?

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