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Build Your Reputation
I’ve been building the Trump brand for several decades. But from time to time, landmarks do come along.
May the best brand win. And he did. - Three Great Branding Lessons from the Campaign Trail
3 Great Branding Lessons from the Campaign Trail

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THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

On Being a Brand: What's in a Name?
I never planned on becoming a brand name. Nevertheless, my wellspring of ideas, my own personal aesthetic, and a variety of circumstances have resulted in an expanding network of interests. Trump has ultimately become a great brand name due to my rigorous standards of quality. The Trump brand carries a promise that whatever bears the name will be elite.

Future of Franchising in India
Franchising is an entrepreneurial alliance. Much like a commercial business partnership wherein the franchisor provides the brand name, manufacturing / service delivery process and access to the system and the franchisee provides the capital and forms the front end of the delivery system. Franchising is based on sound principles of excellent and consistent quality that is associated with a brand name.
A.S.A.P. Branding” Part III: Why Every Brand Needs an “Adjective
You may be wondering why, as my headline states, every brand platform “needs an adjective.” By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind Jif hoped to associate this word “choosy” with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, “choosy.”) Today, Jif’s tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

Key Ways to Convey Quality
Let’s say that what differentiates your product or service from the competition’s is quality. It may seem like advertising “quality” would be a breeze, right? Unfortunately, it’s not. Customers hear the word “quality” all the time –often from companies selling low-quality products. In this sense, quality is like trust. If a salesperson resorts to “You can trust me,” it’s often an indicator to beware. Accordingly, if a company is too direct in how it advertises “quality,” customers may ignore the claim or be suspicious of it. So how can you prove that your product or service is the real deal? Following are some often-overlooked ways to convey quality.

SEO Quality Vs SEO Quantity
We all know it; we've always known it and we'll tell our own clients and anyone who'll listen until we're blue in the interface. It's ALL about quality not quantity. Quality outs. Quality ins. It's the quality of your link neighbourhood that matters not the volume of inbound links that carries most weight in Google's take on relevance and, ultimately, your search placement.
Top 4 Reasons to Brand your Business
Business branding is an imperative part of creating and growing a successful business. Understanding how to brand your business effectively is just as important as providing top quality client service or pricing your products and services appropriately. Below is a list of the Top 4 Reasons to Brand Your Business.
4 Important Reasons to Brand Your Business
Business branding is an imperative part of creating and growing a successful business. Understanding how to brand your business effectively is just as important as providing top quality client service or pricing your products and services appropriately. Let's review the Top 4 Reasons to Brand Your Business.

Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?
Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
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