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The Art of the Layoff
We’re in a bubble again. It’s not as frothy as last time, but hallelujah, this time we know what to do, right? One good thing about the dotcom implosion in 2000 is that we got lots of practice laying people off, and I’m afraid that this valuable knowledge may get lost.

Other quality problem Related Articles

Sales Leads -- Quantity or Quality?
Sales leads come in two categories: High quality and not so high quality. The higher the quality, the more certain it is that the sales lead will result directly in a closed sale. Key question: Should you be going after quantity or quality?

How to deal with bargain hunters and price shoppers
Do you believe that the better your product or service, the more it will sell, and soon the world will beat a path to your door? Do you ever feel like pulling your hair out trying to convince people that your stuff is superior quality? Do you ever get so frustrated because no matter how you try to explain, some people are so thick headed, the only difference they can see is the price? If you answer “yes”, you have a marketing problem. And advertising is not going to be your magic solution. In fact, it will only make your problem worse, and that’s exactly why so many ads don’t work.

PROBLEM SOLVING
It isn’t that they can’t solve the problem. It is that they can’t see the problem. The Scandal of Father Brown (1935). People differ not only in how much they worry, but also in what they worry. Quite often the way we see the problem is the problem. It would be helpful to start with self, your motivation, and what you were looking for.

Elements of a Sales Letter and What Makes a Good Headline?
The first step to write a good sales letter is to describe the problem: When people first reach your sales letter, you need to put them in the right frame of mind. Talk about their problem -- what you think has brought them to your page or email. Tell a story that empathizes with them, telling your personal story. Make the problem bigger, so that they feel like they need a solution. Every sales letter has a problem, that of paying for your product. You want to make their problem big enough, so that it's more worth their while to pay for your product than to suffer whatever problem brought them to you.

Five Ways to Solve America’s Health Care Crisis Without Accruing Massive Debt
It is widely conceded by pundits of varying ideological stripes that America faces a health care crisis. Both liberals and conservatives tout the problem; sadly, few quality solutions are proposed. The greatest problem within this crisis, also admitted widely, is the high cost of health care and health insurance. The proposals discussed here serve to lower costs for all consumers, without harming the high quality of care which distinguishes the American health care market, while addressing the humanitarian crisis of the uninsured poor.

Toyota Brakes and Toyota White Gloves
Toyota, known as the king of quality must take immediate executive action regarding the reported brake problem!

Key Ways to Convey Quality
Let’s say that what differentiates your product or service from the competition’s is quality. It may seem like advertising “quality” would be a breeze, right? Unfortunately, it’s not. Customers hear the word “quality” all the time –often from companies selling low-quality products. In this sense, quality is like trust. If a salesperson resorts to “You can trust me,” it’s often an indicator to beware. Accordingly, if a company is too direct in how it advertises “quality,” customers may ignore the claim or be suspicious of it. So how can you prove that your product or service is the real deal? Following are some often-overlooked ways to convey quality.

SEO Quality Vs SEO Quantity
We all know it; we've always known it and we'll tell our own clients and anyone who'll listen until we're blue in the interface. It's ALL about quality not quantity. Quality outs. Quality ins. It's the quality of your link neighbourhood that matters not the volume of inbound links that carries most weight in Google's take on relevance and, ultimately, your search placement.

You Have to Get the Cows Out of the Creek First
The importance of recognizing that there is a problem to be dealt with and the three most important steps to take to solve the problem, resolve the issues behind the problem and avoid any recurrence of the problem

Fix your sales lead problem with the SCORE Program from Find New Customers
According to the experts, the lack of quality sales leads is the #1 problem facing businesses today. The SCORE program from Find New Customers is designed to fix this problem once and for all.

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