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Web-Marketing Analysis Questionnaire
Your website presentation is how you tap into your audience's subconscious desires. If the feature-benefit approach hasn't yielded the results you want, perhaps it's time to try something different, and that starts with asking the right questions.

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Certified Lender Programs
The Certified Lenders Program (CLP) is designed to provide expeditious service on loan applications received from lenders who have a successful SBA lending track record and a thorough understanding of SBA policies and procedures. CLP lenders are expected to perform a complete analysis of the application and, in return, SBA promises a fast loan decision. SBA reviews the lender's credit analysis rather than conducts a second analysis. SBA still makes the final credit and eligibility decision but, by completing a credit review instead of an independently conducting analysis, SBA strives for 3-day (working days) turn around in arriving at its decision.
Is your leadership effective?
In many ways, good leadership is hard to define. It can't be directly measured. In fact often the measure of leadership is qualitative rather than quantitative - although quantitative results always follow. So, the questions remains, how can you tell if your leadership skills are effective?
When Was The Last Time You Measured The Effectiveness Of Your Small Business
YOUR PERCEPTION VERSUS REALITY In today’s complex business environment there are too many demands on our time. New technology is available to streamline procedures and information gathering yet we have become a slave to this technology. As we become familiar with the new hardware and software, we rely on the information they make available and consider it the best approach to analyzing our business. Less and less time is dedicated to hands on, real world analysis of our business. Although the technology provides us with quantitative information and trend analysis, it cannot sense a decline in the way we are actually conducting business. We have a snapshot of today’s reality with no looking glass into the future. Is your VISION of the company being diluted once it reaches the frontline of your company?

SWOT as a Public Relations Planning Tool
Used properly SWOT analysis is a remarkably simple and powerful PR planning tool. Here are a few thoughts on using the technique in the analysis of strengths, weaknesses, opportunities and threats when developing a PR campaign. Here are ten things you should do and ten things you should not do.
Market Analysis Template
When looking into a new business proposition or else brainstorming for your current market a market analysis template can be used rather effectively. What this does is break down your market segment into clearly defining traits that your market has to help you figure out how to better serve you customers. There are more than a few market analysis templates floating around for free, a simple web search will net you more than you would ever use. However, an understanding of the components that make up a market analysis template and making sure you have everything you need in place can be very helpful. I just so happen to have a few ideas on that.
The Small Business Underdog: How to go head to head with the big dogs of business.
The big corporations of the world seem to have endless resources to force smaller companies into submission. They have in-house marketing teams and hire advertising agencies to create marketing collateral, websites, messaging, advertising, direct mail, and email campaigns. They test and retest, conduct quantitative analysis to measure market share, develop new creative messaging, focus on brand development, and more! Small firms, for the most part, have none of these things. So how can small businesses possibly compete, and more importantly, survive, and get the word out? Is it a losing battle from the beginning?

Use Creativity when Generating a SWOT
A part of the Strategic Process is a SWOT analysis ( It stands for Strengths, Weaknesses, Opportunities, and Threats). Many groups do a perfunctory job of this analysis, and this is a big mistake. This article shines a light on some best practices in doing a SWOT.
The Infinite Loop to Nowhere
We've all experienced it in business. The analysis of every detail, every potential outcome. We search and search for facts, figures, consenting opinions, a quorum vote - we want to be sure. We let analysis get in the way of success. Especially as our world accelerates around us. All that analysis puts us farther and farther behind.
Quantitative Easing made Simple
Despite the negative public image of quantitative easing, the Federal Reserve stands firm in its belief that this is the only way for the US economy to recover.
Ilusions in Regression Analysis
Soyer and Hogarth’s article, “The Illusion of Predictability,” shows that diagnostic statistics that are commonly provided with regression analysis lead to confusion, reduced accuracy, and overconfidence. Even highly competent researchers are subject to these problems. This overview examines the Soyer-Hogarth findings in light of prior research on illusions associated with regression analysis. It also summarizes solutions that have been proposed over the past century. These solutions would enhance the value of regression analysis.

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