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Don't Bet Your Business on the Numbers
Don't bet your business' future success just on the numbers. Numbers can't give you the gut feel that every executive, product owner and marketeer needs - especially if you're reinventing yourself and/or your company. Besides, as an old boss used to say, "Figures lie and liars figure".

Other quantitative market Related Articles

Is your leadership effective?
In many ways, good leadership is hard to define. It can't be directly measured. In fact often the measure of leadership is qualitative rather than quantitative - although quantitative results always follow. So, the questions remains, how can you tell if your leadership skills are effective?
Dispelling the green myths
As more people “wake up” to climate change we are seeing a lot of effort put towards starting to reduce our collective green-house gas emissions. Unfortunately however, there seems to be a lack of quantitative data being applied to many of these efforts, and consequently the media, individuals and business are often focusing on the wrong issues rather than putting the efforts towards combating the main contributors to our carbon footprint.
HOW TO DEVELOP AN EFFECTIVE MARKETING STRATEGY BY UNDERSTANDING MARKETING RESEARCH FUNDAMENTALS
A marketing strategy is a long term plan of set policies and guidelines to enable your online business achieve its marketing objectives. It revolves around effective ways of executing the marketing mix. Marketing strategy ensures that the customer's needs are met and satisfied and the business makes profit. The key question is how do you develop a marketing strategy? First you need to understand the market; this can be done by marketing research. To introduce marketing research I would like to make you understand three main methodologies applied in the marketing research process. These three methods are desk research, qualitative research and quantitative research.

HOW TO DEMOGRAPHICALLY AND GEOGRAPHICALY SEGMENT THE MARKET FOR EFFECTIVE ADVERTISING AND PROMOTION.
I have talked about segmenting the market before, but it does not hurt to repeat. This is because segmenting your market makes you focus on what you want to do for your business and what is your target market profile. This is by understanding which market segments you are going to attack and which ones you are going to ignore. Segmenting the market is a step by step process, but before be get to that process we need to understand two different ways that we can segment the market for business development as well as for advertisement, promotions and community social responsibility.
2 + 2 = 3
Quantitative evidence can be a great boon to companies. They prove the points we want to make. But they can also shoot our credibility in the foot - or even worse. I want to emphasize is the importance of understanding your numbers - and of spinning them to support your points in a reasonable and logical fashion.
Market Analysis Template
When looking into a new business proposition or else brainstorming for your current market a market analysis template can be used rather effectively. What this does is break down your market segment into clearly defining traits that your market has to help you figure out how to better serve you customers. There are more than a few market analysis templates floating around for free, a simple web search will net you more than you would ever use. However, an understanding of the components that make up a market analysis template and making sure you have everything you need in place can be very helpful. I just so happen to have a few ideas on that.
The Small Business Underdog: How to go head to head with the big dogs of business.
The big corporations of the world seem to have endless resources to force smaller companies into submission. They have in-house marketing teams and hire advertising agencies to create marketing collateral, websites, messaging, advertising, direct mail, and email campaigns. They test and retest, conduct quantitative analysis to measure market share, develop new creative messaging, focus on brand development, and more! Small firms, for the most part, have none of these things. So how can small businesses possibly compete, and more importantly, survive, and get the word out? Is it a losing battle from the beginning?

All Aboard the QE 2 - that's 'Quantative Easing 2' to you!
If you've been keeping abreast of news on the financial front you'll have probably heard the term "QE 2" mentioned. (And no, it does not refer to the Queen Mary 2!!) QE 2 stands for "Quantitative Easing" and is The Federal Reserve's second such attempt at a more unconventional tool to try and lower interest rates and jump start our slow economic recovery. Read on to learn more.
2011: Fruitful Investment Themes to Shed your Debt Faster
If you are an investor, pay heed to several issues before fabricating your new investment scheme. The Fed's controversial second round of quantitative easing, which initiated in early November 2010, is slated to continue till mid-2011 or the strong impact of Obama new tax cut on US economy are surely going to influence the world of investment to a great extent.
Quantitative Easing made Simple
Despite the negative public image of quantitative easing, the Federal Reserve stands firm in its belief that this is the only way for the US economy to recover.
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