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Garber on Business How to get the media exposure you think you deserve
The two questions I have been asked most often over my years as a member of the working media are: (1) "How does a person get into your line of work?" (translation: "How can I get a cushy, do-nothing, get-paid-tubs-of-money job like yours?") and (2) "How can you get a columnist to give you an ad?" (translation: "I don't know the difference between an ad and a write-up, but even though I'm completely ignorant about what your job as a writer entails, I still want you to spend the time to write all about my business, and promote it for me, for free.").

Other quick on the uptake Related Articles

The Dreaded Elevator Speech – Important for Job Seekers and Attorneys
Life today is hectic and so is business. Everyone is in search of ways to make quick decisions on minimum information. Whether you have a business, work in a business or are looking for work you need to have a quick way to introduce yourself and grab someone’s attention. Hence – the elevator speech or the 30 second introduction.
SEO Tactic Tips: Choosing To Cheat Or Fly Straight
The allure of keyword stuffing gibberish, doorway pages, misleading titles, script cloaking, and artificial links can be hard to resist while you wait for your organic SERP ranking to climb. Your mama always told you that get rich quick scams don’t work - the same applies to get increased SERP ranking quick scams as well.
Getting My Attention
Every day I get inbound emails from entrepreneurs looking for funding. I triage these quickly as I can usually tell within a couple of minutes of looking at whatever is attached (executive summary, overview, intro powerpoint) whether or not it's in an area that I'm interested in investing in. Since my top level filter is "theme" it's easy to make a quick call. If you've ever sent me something, hopefully you've gotten a quick response.
Entrepreneurs – Do You Want To Get Your Classified Ads Read?
We all know how important advertising is to your business – if people don’t know what you have to sell they won’t buy from you. Getting customers to even think about spending is hard as everyone seems to be watching their spending. Classified ads are great because they are relatively inexpensive and are quick to set up and equally as quick to change if they appear not to be working. So how can you make your small advertising budget work for you and get your classified ads read and most importantly acted upon?
Do Your Salespeople Build or Lose Credibility
In a training session I delivered this week, one well-meaning salesperson said he had a quick point and went on to talk for quite a while before I pointed out that this wasn't a quick point. Your salespeople lose all credibility when their actions and behavior are not consistent with their claims...
5 Tips For Getting More from Facebook
In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.
Get Rich Quick Schemes
We all want to make a lot of money quickly, and hence the popularity of get rich quick schemes. Many such schemes are nothing more than scams,while the rest fail to live up to their promise. But are there some get rich quick schemes that actually works?
How to find the right Online Business Opportunity
Starting an online business can be frustrating. There are so many options to choose from, most are promising ‘effortless get rich quick’ schemes that anybody can do. Which one do you choose? Well, for starters there is no such thing as ‘effortless get rich quick’, so these ones should be the first to be scrapped from your list.
Six Tips For Terrific Teamwork
Have you ever wondered why some teams are so quick to work together and others are not? The ultimate understanding is the chemistry. When the chemistry is right teams work. In the event your team is not jelling follow these six quick tips.
Stepping Back to Step Ahead Through Reviewing and Assessing
Our performance results are determined by what we finish, not by what we start. But whether it's diet and fitness, investments, leadership development, or organization change and improvement efforts, many people search for the quick and easy technique or approach. When the latest improvement fad doesn't create a quick transformation, the next hot book, guru, theory, or change program beckons.

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