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Lead generation as an expression of your brand
If your brand is the whole experience of “doing-business-with” your company, then it follows that the outbound prospecting and lead generation you do should be an expression of your brand.

Other quick poll Related Articles

Shopping Online for the Holidays
A recent Yahoo!/Harris poll had some telling results for small business owners.
The Best Way to Market to Business
The Internet is the best way for advertisers to market to business decision-makers, according to a poll. A survey of nearly 1,000 people by Minnesota Opinion Research found 60% agreeing the Web was persuasive. Fifty percent said it influenced them to make a purchase.

Will You Outlive Your Savings?
A significant number of Canadians are worried they will run out of money during their retirement, according to a poll conducted for Investors Group. The poll showed 62% of non-retired respondents had some level of concern about possibly outliving their savings, with 30% saying they were "very" or "extremely" concerned. When it comes to planning for their retirement, 29% said they had no idea whatsoever how they wanted to spend their time, making it impossible to plan.
What Do You Need to Do To Move Your Sales Team To That Next Level?
A recent on-line poll at SmartBrief of nearly 1,400 respondents asked what was the most important skill in this current economy. Even though this was not scientific, the results were interesting especially when looking from a sales management perspective.
Selling Success Marries the Sales Approach to a Proven Process
A recent poll by a respected sales guru suggested that during your first meeting with a potential customer (a.k.a. prospect) you can begin your presentation after you have established rapport. Maybe that works for you, but given that only 2% of all sales are made on the first contact, this sounds like a recipe for disaster.
Do Your Salespeople Build or Lose Credibility
In a training session I delivered this week, one well-meaning salesperson said he had a quick point and went on to talk for quite a while before I pointed out that this wasn't a quick point. Your salespeople lose all credibility when their actions and behavior are not consistent with their claims...
Stop Struggling to Feel Fulfilled, Successful & Satisfied at Work, Part One
According to a recent Harris Poll, 50% of people do not feel satisfied with the work they accomplish at the end of any given week. If you're in this category, read the article to discover 3 powerful steps that could change your views on workplace fullfillment and satisfaction forever.

Teaching Professionalism
According to a new poll conducted for the Center for Professional Excellence (CPE) at York College of Pennsylvania, nearly 60 percent of the hiring decisions for new college graduates are based on assessments of the applicants’ professionalism.
How To Use The Poll Component and Poll Module Within Your Joomla Content Management System
How to insert a poll into your website using your Joomla administration panel.
A Lesson from a 4-Year-Old
If we were to conduct a poll among the readers of this column to determine how many of you could sing or dance, I fear that we would receive the overwhelming message that the vast majority of adults feel they have no talent in these areas. On the other hand, if we were to conduct the same poll among 4-year-olds, we would find that virtually all of them are convinced they can sing, and virtually all of them have confidence in their ability to dance.

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