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Writing Skills, Media Training Are The Key To Effective Communication
Writing skills aimed at effective business communication must take account of the busy reader, meaning that brevity and clarity go hand in hand. Write to edify. Otherwise, when it comes to effective communication in the professional working world, the only one impressed by your ponderous writing will be you. And if you want to turn a media encounter into a plus, it helps to understand what motivates reporters and their bosses. That's where media training comes in.

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Winning Strategies To Attract Media Attention
Getting the media to pay attention to you and your organization can often be a daunting task. And the challenge of convincing an assignment editor, reporter or columnist that your news, special event or product launch is substantially more newsworthy than the news of another organization can prove close-to-impossible to achieve at times.
MidLife Crisis Its Not Just for Men Anymore
"The "midlife crisis" has long been thought of as something that afflicts men and often involves expensive toys and second wives. But the Wall Street Journal's Work & Family columnist, Sue Shellenbarger, says that as gender roles change, women are increasingly experiencing their own version of these upheavals."
Will Industry Learn from the Media’s Troubles?
"They [reporters] don't climb the stairs anymore, they don't understand the shoe-leather, they don't teach that in their high-class schools. "They are highly trained people who sit in their offices and write term papers. They won't sully themselves going to a greasy housing project or stand out in the rain for a few hours." – Jimmy Breslin, Pulitzer Prize winning columnist
Ten Questions With Penelope Trunk: Career Guidance for This Century
Penelope Trunk is the author of Brazen Careerist: The New Rules for Success. She is a career columnist at the Boston Globe and Yahoo Finance. Her syndicated column has run in more than 200 publications. Earlier, she was a software executive, and then she founded two companies. She has been through an IPO, an acquisition and a bankruptcy. Before that she played professional beach volleyball.
Lucire Magazine's Jack Yan Offers Tips on How to Get the Media to Notice You!
A big believer in Corporate Social Responsibility [CSR] and a very savvy media expert, Jack Yan is the publisher of the global fashion magazine Lucire. He is also an identity and global branding consultant, management consultant, a cross-media specialist, an international columnist, author and speaker. He holds a law degree from Victoria University of Wellington Law School in New Zealand, has been profiled and interviewed in too numerous a publication and TV shows to name. Jack Yan shares with LADYBRILLE.com the importance of media, branding, and how African fashion professionals such as models and designers can feature on the glossy fashion pages of a magazine such as Lucire.
Garber on Business How to get the media exposure you think you deserve
The two questions I have been asked most often over my years as a member of the working media are: (1) "How does a person get into your line of work?" (translation: "How can I get a cushy, do-nothing, get-paid-tubs-of-money job like yours?") and (2) "How can you get a columnist to give you an ad?" (translation: "I don't know the difference between an ad and a write-up, but even though I'm completely ignorant about what your job as a writer entails, I still want you to spend the time to write all about my business, and promote it for me, for free.").
Taxing Your eBay Profits
As a small business person-slash-advice columnist I dread the first quarter of the new year. Not because in my mind my own business fortunes start at zero again every January or because I have already dismissed every New Year’s resolution I made when the clock rang out the New Year. No, the reason I dread the first quarter of the new year is that my email box floods with questions about business taxes and the IRS, my two least favorite subjects on earth.
The Power of the Embedded Entrepreneur
Just the other day I did an interview with a columnist working on a story about people starting up a business venture while still employed.
Discovering Your Enneagram Type
If you don't know who you are, how can you confidently be you and power yourself to success? As a business columnist for eighteen years, I have analyzed many of the popular personality systems, including the ones that cost thousands of dollars per person. Hands down, the Enneagram of Nine Personality Types is the best. I believe in it so strongly that I got the U.S. Patent & Trademark for my Enneagram Personality System Character Architectural Technology. The Three World Views appear in my book "Grow Yourself a Life You'll Love."

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