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Lesson #4: Never Underestimate the Power of Research
Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director.

Guerrilla Marketing as Sex
The whole idea of guerrilla marketing is to transform cold prospects into consenting partners. As with superb sex, marketers shouldn't be in a hurry, shouldn't direct their energies to disinterested people and must realize that the consummation of a loving relationship won't take place without proper wooing, without knowing exactly what turns on the prospect.

Guerrilla Problem-Solving
Guerrillas know that it's easier to sell the solution to a problem than to sell a positive benefit. That's why they position themselves as problem-solvers.

But What Do I Write On My Business Blog?
Man, do I get tired of the question posed in the title of this post.
Advice du Jour: Do Whatever Gets You Tenure
I was recently talking to a CEO friend of mine who is having trouble with his board. He thinks there is a very good chance that he will soon be fired.
Use Customer Testimonials to Increase Web Sales
I've got to warn you – you're about to read about the pot calling the kettle black. That's because with each and every coaching client I have, I always discuss the creation of a testimonial capturing system. And yet I am woefully inept at using testimonials myself. Because I have non-disclosure agreements with most of my clients, I'm often hesitant to ask for testimonials. But I'm leaving a huge opportunity on the table.
Why Do Kids Sell Better Than Adults?
How come as a kid you could sell your parents on almost anything? Now you are having trouble selling potential customers (a.k.a. prospects) on your products and services even though you know they need them. So what gives?
RADAR: A DEEPER LOOK
Salespeople are faced with many challenges - getting in the door, overcoming objections and the prospects fear of economic uncertainty. But even more frustrating is being rejected after you offer the perfect solution to the prospect’s needs and problems. That difficulty is caused by the #1 sales error of both rookies and seasoned pros.
Be a Sales Rock Star: Something for Nothing
When was the last time you gave a client something for nothing? If such a generous thought hasn’t crossed your mind in a while, you may be missing out on an opportunity to do a good deed while staying on the person’s radar. The simple act of giving may even increase the value of your business. What’s even more amazing is that some of the most valuable gifts and services are intangible, so they won’t cost you a penny. Providing a small, added service at the right time will set you apart in your client’s mind.

Potentially the Safest Forex Play in the Entire FX World!
SNB Governing Board Member Thomas Jordan, was quoted as saying that the SNB will continue to intervene and halt any gains by the Swiss currency. And so far, they’ve been highly successful.

Body Language, How is Yours
Communication is key, with some 70-80% of communication being body language, how is yours? The real kicker is some 60% of body language is misunderstood or misread. Discover how and why body language occurs and what you can do with it.

THE PSYCHOLOGY OF SELLING
Telemarketing 1
RADAR
An Overview
Use Small Actions to Get Big Results
When it comes to creating relationships with other companies, take a long-term approach.

Where Eagles Dare
As Rahm Emanuel said, “a crisis is a terrible thing to waste”. It forces our brains to think in ways, good times just don’t compel it to do. How do you respond in a crisis? What do swirling clouds of uncertainty and volatile markets spark in your thinking? What does pressure trigger in the way you process what is going on and what your options are? How will you handle the current storm and make the best of what is?

Increasing Sales in a Sluggish Economy
You Can't Escape It Pick up a newspaper. Listen to the news reports. The price of gasoline is still quite high. The stock market is still down. The economy is still sluggish. The Middle East is still unsettled. The mortgage industry is still volatile.

You Had Me At the Search Engines
Search engines can only bring a visitor to your doorstep. It’s your job to grab them by the hand, invite them inside and show it off.

3 Sickly Reasons Why Customers Resist You
Cute story and guess what - your customers are the same way. Some of them will take their time and resist your product or service - right to the very last minute. And THEN they act. Others will jump in much faster with reassurance.

Hey - Are Your Sales And Marketing Materials Fridge Worthy?
When my friends come over to my house, the first place they head to is the fridge. And nooooo - it isn't for the food either! (although I AM a fabulous cook) They are STARING at all the cool quotes, cards, offers and important things or people that I want to remember and have in my radar. All attached with a fabulous magnet of course. (REALLY - it's a position of honor!) And people LOVE looking at it! I often advise my clients that ANY sales and marketing materials they're creating had better be FRIDGE WORTHY. (or puh-lease - DON'T show them to me)

Being authentic: How can you be who you really are?
Finding who you really are, your true identity as a person, is a key need that people are searching for now, particularly leaders in organisations. Today, if leaders are to bring people with them they need to create resonance, and this is achieved through authenticity. The process of discovery is an individual one and is best gained through self-enquiry, self-awareness and interactions with others, often with skilled help.

A Tornado Blowing Through Your Life
What is really important in your life? Career, family, friends, money, health? If a storm blew through your life and took it all away, what would you miss the most?

Weird Hiring Manager Mistake #1: The job up sell
The first time I had this happen to me I felt that it was a bizarre occurrence. The second time I started to ponder why it happened. The third time - I declared it a 'trend'...
Diversify Your Link Building Efforts
Good inbound links for your website can be hard to come by, but if you try enough different strategies, something always sticks.

Other radar Related Articles

Big Ideas Launched By Big PR on CNBCs Hit Show
Just about every guest on the very popular business program “The Big Idea with Donny Deutsch” on CNBC, 10pm ET, cites ONE thing that propelled his or her business. What was it? Publicity-PR! It’s the one common theme that runs through the entire program. If you want to get your company “on the radar” then put PR in to your plan.
The I's Have It
Staying on the radar screens of clients and prospects is more important than ever for salespeople. With demand for products and services only now beginning to pick up as the worst recession in decades slowly dissipates, it has become absolutely necessary for anyone involved in sales to be persistent, proactive, and patient. How can this best be achieved without also looking desperate?

Latest And Hottest Franchise Opportunities
The latest and Hottest franchise is not a new food chain or gas station. It is something a little more below the radar, but ultimately the successful ingredient behind every business and non-profit looking to increase sales.
The ABCs of Raising Kid “Connectors”: Five Lessons in Connecting That Will Set Your Kids Up for Success Now and in the Future
There is a very important skill that your kids probably aren’t being taught in school. In fact, it’s probably not even on your Parenting 101 radar. That skill is the ability to truly connect with others. It's a skill you must address, and one that will play a huge role in a child’s long-term success in life.
How To Increase Sales Before You Ever Say A Word
Increasing sales is something on every salesperson & sales manager's radar screen. This article is not about making one more call or practicing your script. It's the secret to doing all sales activities well... and it's in every one of us.
How to Propel Your Invention, Startup or New Business with Publicity
There’s ONE thing that propels most business. What is it? Publicity-PR! It’s the one common theme that runs through the history of all great companies. Publicist Scott Lorenz says, “If you want to get your company on the radar then put PR in your plan.”
Learning To Create Your Own Legitimate Home Based Business
When it comes to running a home business, you have two options, more or less. First, you can keep it all under the radar and make peanuts to supplement your income. If you're already making enough money
WWW Need Not Mean WordPress Website Woes!
If you're a website designer, engaged in a website rebuild or makeover, you owe it to your clients to ensure you do more good than harm in the process! If your stupidity causes the newly rebuilt website to vanish off Google's radar screen, it does not matter one iota if the site looks stunning!
Are You a Customer Opportunity Spotter
If your organization really is obsessed about customers, the following happens routinely because it is a fundamental part of your Strategic Game Plan, but for most it's not even on their radar...

Christian Doppler's Contributions to Telecommunications
Christian Doppler is the inventor of Doppler radar which embodies the concept of of the frequency shifting effect between motion and sound.

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