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radiant heater Tagged Articles
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Tips on Writing Features vs. Benefits
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| Repeat after me – people buy benefits! And yet most small businesses still write their copy as if all someone is interested in are the details about their product.
When someone wakes up in the morning and they are feeling cold they think "I need to get warm ". They don't wake up and think "I must go and buy a 5-bar radiant heater."
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Other radiant heater Related Articles
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Energy Efficient Windows and Insulation
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| “A well designed passive home with energy efficient windows requires no heating or cooling except in the most extreme climates. Even in extreme climates, it is possible to design a Zero Energy - Zero Bills house at little additional cost.” ‘Your Home´ Technical Guide, a publication to inform homeowners of the advantages of energy efficient design.
Often people ask me “what is the best type of heater to have installed?” my answer is... |
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Tips on Writing Features vs. Benefits
| |
| Repeat after me – people buy benefits! And yet most small businesses still write their copy as if all someone is interested in are the details about their product.
When someone wakes up in the morning and they are feeling cold they think "I need to get warm ". They don't wake up and think "I must go and buy a 5-bar radiant heater."
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Green Water Heaters Will Save You Money and the Environment
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| Would you like to save money by reducing your energy consumption? Then next time your building or renovating, consider an energy efficient water heater. |
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Puddles in the Parking Lot
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| It was a cold October morning in Dayton, Ohio and as I left my house at 7am the skies opened up and it began to pour. It wasn't cold enough to turn the rain into ice but it was still chilly enough that I turned on the heater.
Today we were having customers in. Not just any customer - General Motors was visiting our branch and we were going to make a presentation trying to secure all the distribution business for two of their local manufacturing facilities. We had a plan and we had rehearsed our game plan over and over.
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