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What's Great About PR
You can become the talk of the town with public relations. Public relations means exactly what it says. But it is also accurate to say that it means publicity-free stories and news about you and/or your company in newspapers, magazines, newsletters, and house organs, on radio and TV, and in any other type of media.
The buzz about social media
Social media is content created, whether on the desktop or using online tools, which is posted onto the internet for all users to discover, comment on and share. What has made this possible is the profusion of highly accessible and scalable publishing technologies.
10 Ways for Unknown Musicians to Get the Word Out
For musicians trying to break in-the good news is that you *can* get noticed. Award-winning author and marketing consultant Shel Horowitz shows how you can easily and inexpensively build a name, an audience, and a market for your work.
The Advantages of Online over Traditional Marketing
Companies that use traditional advertising media like radio and TV still need online advertising. Why? Because more and more individuals, especially those ranging from the ages of 18 to 35, use the Internet to obtain their news, financial, and business services.
Public Relations is More Than Just News Releases
Public relations is more than just a news release. A planned approach that utilizes many different methods will increase your probability for success.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Barack Obama scores a marketing home-run on The Tonight Show
Brief review of President Barack Obama's appearance on The Tonight Show
Stop Selling Coaching, Just Let Your Potential Customers Buy You
Are you a business consultant, executive coach or sales coach? Do you have to sell your services before you can deliver them? How is that working for you? Maybe it is time for a different approach that can quickly increase sales.
Stress-Free Selling® - Stop Giving Deals!
Do you know why most people ask for discounts? Because they can! Sometimes, it's that simple. No one wants to be taken advantage of, and if they think they'd be foolish not to negotiate, they will. This does not mean they will not pay full price!!!! As long as you are willing to bargain, you will be asked to do so. If you do not negotiate, negotiation becomes a non-issue. . . even if everyone else in your market gives in. Here's proof...

Surprising Ways PR Can Build Your Business
When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it.

Do People Really Need to See Your Ad 7 Times Before They'll Buy From You?
According to the advertising industry, your prospect needs to see your ads at least seven times before they'll act on it. And if the claim is true, you will need a deep pocket to play the game. That's why so many businesses spend enormous amounts of advertising dollars on branding and positioning, but at the end of day they have very little to show for it. Most businesses go through the mechanical motions: creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.

Tired of fighting for customers in the bargain basement?
Imagine for a second… Your phone wouldn't stop ringing and your inbox are inundated with emails… You diary is filled with the names of people eager to answer your phone calls and hear your sales pitch… People are rushing to your door and begging you to take their money… Wouldn’t that make your life a hell lot easier and get you to sleep better at night? However, the sad reality is that many entrepreneurs are working 16 hours a day and 7 days a week just to make ends meet. They are frustrated by the fact they work an unreasonable amount of hours, yet don't seem to make the money they deserve. Does this sound familiar to you?
5 Marketing Tips to Grow Your Business And Attract What You Want
Learn 5 tips that will magnetize customers, clients and prospects to boost your sales and forge business relationships.

Other radio and tv Related Articles

“Your PR Doctor’s Tips for Getting Media Attention on Radio”
One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.

33 Radio Interview Tips by Publicist Scott Lorenz
Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview. This comprehensive list is all that anyone would need to conduct a great radio interview.
How Writing Radio Can Help You Become a Better Writer
Keep reading to discover three ways writing radio can help strengthen your writing style. (Oh, and these tips will also help you write better radio copy too.)

Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16:
Taxing Social Media, and Why Pay Toilets No Longer Exist (Part 2)
In Part 1 of this post titled "WHO IS TO PAY FOR BROADCASTING AND HOW? A Contest Opened by RADIO BROADCAST in which a prize of $500 is offered," I had cited an article from 1924 requesting ideas on how the new medium of radio could be monetized.
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

On the Radio
Considered using radio for your marketing efforts? Here are some tips on how to get on to radio and made the most of your opportunity.
Radio Frequency Identification Technology
RFID or Radio Frequency Identification Technology is used for easy identification, detection and tracking of a person or an object through the transmission of radio waves.
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