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How to Use Surveys to Gather Market Data and How to Analyze this Data
There are a few types of surveys that can help you gather data about visitors to your site: Website Intercept Surveys: Use these surveys to determine why a customer comes to your site. Give them a few seconds to look around, and then pop up a survey that asks them why they came to your site. What problem were they trying to solve?
FIND The power of your database
A FileMaker database is an excellent place for storing mountains of information. But what about when you want to get it out again? What’s more - how do you accomplish that quickly and efficiently - and preferably all in one hit? In this article we will show you just how you can pull out even obscure sets of data, and make sure your data and your FileMaker database is really working for you...
Converting Visitors Through Errors and Form Fields
Forms are one of your primary points of contacts with your visitors. While many visitors still use email or even the telephone to contact you or to place an order, the vast majority will contact you first via your web forms. Forms that are broken or improperly implemented cause frustration and can greatly reduce your conversion rate for leads and sales. It is up to your design and development team to test your site's web forms as thoroughly as possible in order to eliminate any errors. While no site can ever be 100% error-free, finding and fixing errors sooner, rather than later, is important to maintaining a usable website. When user and usability errors do occur --and they will-- it is important to employ the right safeguards in order to ensure visitor satisfaction and reduce exit rates.

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“Your PR Doctor’s Tips for Getting Media Attention on Radio”
One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.

33 Radio Interview Tips by Publicist Scott Lorenz
Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview. This comprehensive list is all that anyone would need to conduct a great radio interview.
Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
E-Junkie Helps You Sell Online
For most every small business website, there will come a time when you want to sell something. When you get to this point, the problem becomes how to install shopping cart buttons and integrate them with the appropriate payment processors. This article gives a low-cost solution to installing shopping cart buttons on any website.
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16:
Taxing Social Media, and Why Pay Toilets No Longer Exist (Part 2)
In Part 1 of this post titled "WHO IS TO PAY FOR BROADCASTING AND HOW? A Contest Opened by RADIO BROADCAST in which a prize of $500 is offered," I had cited an article from 1924 requesting ideas on how the new medium of radio could be monetized.
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

On the Radio
Considered using radio for your marketing efforts? Here are some tips on how to get on to radio and made the most of your opportunity.
Radio Frequency Identification Technology
RFID or Radio Frequency Identification Technology is used for easy identification, detection and tracking of a person or an object through the transmission of radio waves.
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