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How to Formulate Your Copy to Increase Sales
Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning.
Focusing on the Outcome
Learn how focusing on the outcome, rather than your products and services, can help you connect with customer needs.

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“Your PR Doctor’s Tips for Getting Media Attention on Radio”
One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.

Commercial Leasing
Leasing a commercial space instead of committing yourself to owning commercial real estate can be an excellent move, but there are fewer tenant-friendly laws and no standard lease agreements. You'll need a lawyer’s help to negotiate the best deal on a commercial lease.
Buy to Let Commercial Mortgages
Buy to Let Commercial Mortgages are becoming more popular as the commercial property market heats up. With more lenders entering the market we take a look at the different types of commercial investment finance available to the large and small investor.
Broaden your marketing efforts
This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach.
Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
Real Estate Commercial Loans?
When it comes to getting a commercial loan for real estate, you may be asking yourself the following questions: What is a real estate commercial loan? How do I get a commercial loan for real estate? What can I use a real estate commercial loans for? What terms and interest rates can I expect from a real estate commercial loan? What are the qualifications for a commercial loan for real estate? Are there loan limits for a real estate commercial loan? Where can I find a real estate commercial lender? Are there any government programs to help me get a real estate commercial loan? This article will answer all of those questions and more.

16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16:
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Commercial Financing: How to Do It Yourself
Contrary to what most small business owners think, commercial financing is not rocket science. In fact, there are only three main ways to do it: via debt, equity or what I call “do it yourself” commercial financing. Each method comes with benefits and drawbacks you should be aware of. At various stages in your business’ life cycle, one or more of these commercial financing methods may be appropriate. Therefore, a thorough understanding of each method is important if you think you may ever need to secure commercial financing.
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