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Tuning into the Future: How Sarnoff Engineered Success
Sarnoff rose from poor immigrant, to office boy, to communications manager, to president of one of the most successful companies of his time, and all because he asked himself one simple question: what’s next? How did Sarnoff always seem to find the next big thing?
Lesson #3: “The will to persevere is often the difference between failure and success.”
In 1915, Sarnoff came up with an idea that he believed would revolutionize the world as he knew it. The idea came after some 15 years in the business, with modest success. Still, the idea was no match for his risk-averse superiors.

Other radio music Related Articles

The Business Blues With Bo Diddley, Chuck Berry, and John Lee Hooker, Jr.
. . . musicians are so very careful about how they sound, because their music is what they are. They are professionals. Their music represents them. In essence, they are their music. Isn’t this true of small business as well? Or shouldn’t it be?
Africa's Music Industry Issues, Part II
This is Part II of our discussion on Africa’s Music Industry Issues. In Part I, Wale Ewedemi, a music industry insider and founder of the recently formed Nigeria Music Industry Association, discussed with us the current state of Africa’s music industry and intellectual property rights. Here, we continue with our insider as we explore issues around technology, distribution, advocacy, infrastructure, music authenticity and social media.

Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
Closing Too Early- The Risk of Overdoing it
Okay, can we agree that Christmas music starts too early on the radio. Well are you closing to early with customers. Watch it...they just might tune you out!
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Frankie Valli and Jersey Boys Good Metaphor for Recession Worn Companies
The Broadway shows All Shook Up, featuring the music of Elvis Presley, Movin' Out, featuring the music of Billy Joel, and Mama Mia, featuring the music of Abba, were all very enjoyable, fun evenings, but the stories were contrived to fit the music. Like so many sales calls I've been witness to, the presentations (shows) were created to fit the product (music) because they didn't have a good story that stood on its own.
Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Is Reading Music Really That Important?
An important part of being a good musician is acquiring the skill of reading music. There are many musicians out there that still do not know how to do this. Many people learned to read music through music lessons. This may not be available to everyone and it does not guarantee that you will learn how to read music. Surprisingly, there are a lot of music teachers today that teach mostly by rote or by ear. Students in these situations never have to learn how to read music.
Artists, Music, Audiences Change Labels Find it Tough
eems like half the shows on TV are about rising musicians/singers. But ask the MPAA (music folks) and their industry is breathing its last chest rattling breath. Quit humming around the house. Stop listeing to music on your iPhone, iPod, car/home radio because you're only prolonging the inevitable. How dumb can folks think you are because player sales -- all types -- are up like gangbusters. Pandora and other services are rolling in money. Our problem Ensure the musicians get their fair share. The MPA? Labels? Sorry folks those days are gone...you're right!!!!

An Overview Of The 7 Elements Of Music
Have you heard something about the 7 elements of music in lessons or in class? Don't worry about trying to understand all there is to know about this right now. If you are a beginner in music, only the first few should be your focus. This is just a way of breaking a piece of music into smaller units so that it is easier to learn and understand.
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