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radio programs Tagged Articles
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It’s a Very Good Thing: Stewart’s Path to Success
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| “It is within everyone’s grasp to be a CEO,” says Stewart. “You really can do anything.” |
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Lesson #5: Create the Market Where There Is None
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| In 1950, the Tokyo Telecommunications Engineering Corporation had a problem on their hands. Morita and Ibuka had finally conceived and designed Japan’s first tape recorder by grinding up magnets and sticking the powder to strips of paper that they had covered with rice paste. The product worked, and they believed it had great potential, but as of yet, there was no demand. |
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Working With Your Media Relations Firm Realistic Expectations and Avoiding Misconceptions
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| You've hired a firm and are excited, but anxious. You've paid them the first month's retainer fee in advance. You've signed a letter of agreement, and now you're committed. What if they don't do their job? What if they're just smoke and mirrors? What if it doesn't work? What the heck have you done? |
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10 Ways To Empower Your Communication In Business
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| "A Piece of Blarney Stone" 10 ways to empower your communication
The Blarney Stone is a historical stone, or actually part of the Blarney Castle in Ireland where it was believed that kissing the stone can grant you the gift of gab. Yeah, it seems strange in this day and age, but who are we to question tradition? It's not like I'm saying that Santa Claus doesn't exist (OOPS!).
There is so much to know about conversation that anyone, even I, could ever realize. You can go though watching talk shows; radio programs; clubs dedicated to public speaking; ordinary conversations; certain rules still apply when it comes to interaction through words. It may sound tedious, I know, but even though it's your mouth that's doing the work, your brain works twice as hard to churn out a lot of things you know. |
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Is There A Secret To Success?
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| Some entrepreneurs would have you believe that their success was something akin to manafest destiny as if it was just meant to be. Other would say that it was learned through the hard knocks of the business startup and growth process. As Luck Would Have It…Success Is Not A Science. |
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A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
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| How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series. |
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Other radio programs Related Articles
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“Your PR Doctor’s Tips for Getting Media Attention on Radio”
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| One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.
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33 Radio Interview Tips by Publicist Scott Lorenz
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| Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview. This comprehensive list is all that anyone would need to conduct a great radio interview. |
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How Writing Radio Can Help You Become a Better Writer
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| Keep reading to discover three ways writing radio can help strengthen your writing style. (Oh, and these tips will also help you write better radio copy too.) |
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Flexing Your Media Muscle on the Radio
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| Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong.
Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know: |
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16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
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| Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16: |
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Taxing Social Media, and Why Pay Toilets No Longer Exist (Part 2)
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| In Part 1 of this post titled "WHO IS TO PAY FOR BROADCASTING AND HOW? A Contest Opened by RADIO BROADCAST in which a prize of $500 is offered," I had cited an article from 1924 requesting ideas on how the new medium of radio could be monetized. |
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Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
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| You have to be more popular than Howard Stern.
You also have to be cooler than Opie and Anthony too.
Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople.
Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...).
This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!
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Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
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| It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople.
There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...).
This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!
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On the Radio
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| Considered using radio for your marketing efforts? Here are some tips on how to get on to radio and made the most of your opportunity. |
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Radio Frequency Identification Technology
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| RFID or Radio Frequency Identification Technology is used for easy identification, detection and tracking of a person or an object through the transmission of radio waves. |
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Featured Article
What Can a Trip to Italy Teach You About Managing Your Salespeople?
by: Dave Kurlan, Sales Assessment Expert
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