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If Your Salespeople Can't Prospect They Will be Marginalized
That's according to Ken Edmundson, my guest on yesterday's edition of Meet the Sales Experts. He said that business as we see it today is the new normal and that for most companies, taking business away from the competition is the only avenue for rebuilding sales and growth.
How to Check In On What You're Attracting
Techniques for shifting your thoughts throughout the day.
The Secrets to Successfully Landing Media Coverage
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

Back To Basics - Your Press List
Paula Gardner looks at ways to build and increase your media contacts list.

Put on Your Helmet - 3 Tips for Selling in this Economy
What a great interview I had with Bill Murray, Founder and CEO of Winning Incorporated, Friday on my Meet the Sales Experts Radio Show! He was awesome. Here are some of the highlights from my conversation with Bill:
Leveraging Your Future
A friend's hairstylist saw her bookings drop as the economy fell, ultimately losing her job at a salon. But when my friend asked her if she'd be willing to make a house-call to style her ailing mother's hair, the stylist saw an opportunity. Ultimately, she launched a specialized in-home business and now makes more money than she ever did.

Whats all the fuss about Twitter
Twitter, it seems is everywhere at the moment. You can’t listen to a radio show or turn on the TV without hearing something about it - and you’d be forgiven for believing that everyone is using it at the moment.

Three More Marketing Ideas for Client Retention
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are three more sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.
Four Ways to Market Your Business in 2009
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. Following is a detailed discussion about how to use different sales and marketing techniques to draw attention to your business.
NEW YEARS RESOLUTIONS (Don't Do It)
DON'T DO IT! At least don't do it now. Why do what, for the most part is expected as a part of the New Year's paranoia. What is this obsession anyway with making resolutions as a part of welcoming in the New Year?
Use Email Marketing To Keep Customers Buzzing About Your Business
Email marketing can be used as an effective tool for communicating with customers. Its is an effective medium of communication to boost sales by ensuring that your customers constantly remember you.
The Process For Becoming An Entrepreneur
Many people want to start a new business but know little about what they are in for. This article can be a great resource for such people.
How to get and leverage attention from the mass media
To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media.
Africa's Music Industry Issues, Part I
Musicians like fashion designers et al "gotta eat!" Therefore, we are not only interested in enjoying and grooving to their songs, we also want to know how the musicians we cherish, can get paid what is owed them for their work product. In this two part interview, with the help of music industry insider, Wale Ewedemi, we shed light on the business of music in Africa. Part I covers the current state of Africa’s music industry and its intellectual property rights [IP]. Part II explores technology, distribution, advocacy, infrastructure, music authenticity and social media.
Get Rid of the Toxins in Your Life
Negative energy can pull you down faster than anything else. If you have negative people in your life, you need to get rid of them or, at the very least, insulate yourself from them.

Other radio show Related Articles

When Tactics are not Enough
The buzz is all about hits on a radio show or mentions in a newspaper column, Look out!!
“Your PR Doctor’s Tips for Getting Media Attention on Radio”
One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.

How Authors Can Be Outstanding Talk Radio Guests
Book publicist Scott Lorenz, President of Westwind Communications interviews nationally syndicated talk show host George Woods. The topic, How Authors can be Outstanding Talk Radio Guests. Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview.

33 Radio Interview Tips by Publicist Scott Lorenz
Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview. This comprehensive list is all that anyone would need to conduct a great radio interview.
How to Get Booked on a Radio Talk Show & Conduct a First Class Interview
Book publicist Scott Lorenz, President of Westwind Communications interviews nationally syndicated talk show host George Woods. The topic, How to Get Booked on a Radio Talk Show and What to do Next Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview.

Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
Whats all the fuss about Twitter
Twitter, it seems is everywhere at the moment. You can’t listen to a radio show or turn on the TV without hearing something about it - and you’d be forgiven for believing that everyone is using it at the moment.

16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16:
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

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