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The Importance of Permission
Sometimes the student becomes the teacher. That's exactly what happened to me when Seth Godin, co-author of three books with me, authored his own "Permission Marketing: Turning Strangers into Friends and Friends into Customers." It changed my entire outlook about marketing and can dramatically change the beauty of your bottom line.

Get Out Of The Branding Business
The success of marketing your restaurant or franchised restaurant can be measured by how many friends you have made in your local community. It's really that simple. It makes little difference if you are a pizza franchisee who is one of 300, or you are Mama's Pizza and an individual operator. You must network your local community to succeed. Period. If you are writing checks for ads, if you are advertising on the local theater movie screen, if you have a radio spot, you are WASTING cash. This is true, even if you own a recognizable, branded franchise location. The only brand you should be concerned with is your own. And the only way to build your own personal brand is to get out of your office chair, or from behind the bar and go into your community.

Best Home Business Online And Offline Advertising Ideas
You have already gotten your home business ideas lined up and your product or service ready for take-off. Now you need to get your business noticed. There are several different methods for this, depending on how and who you intend to supply this service or product to. Starting with the offline community you have several methods in which you can reach the public.
Does Your Website Jingle
Because people are being saturated with marketing messages, your message needs to be on-target but also worth remembering.
FIVE WAYS TO MAXIMIZE YOUR PR AGENCYS EFFECTIVENESS
It's important for clients in business-to-business to develop a solid relationship with their PR agency to maximize the success of the program. Here are 5 tips from a business-to-business PR veteran.
Broaden your marketing efforts
This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach.

Other radio spot Related Articles

“Your PR Doctor’s Tips for Getting Media Attention on Radio”
One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.

33 Radio Interview Tips by Publicist Scott Lorenz
Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview. This comprehensive list is all that anyone would need to conduct a great radio interview.
Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16:
Taxing Social Media, and Why Pay Toilets No Longer Exist (Part 2)
In Part 1 of this post titled "WHO IS TO PAY FOR BROADCASTING AND HOW? A Contest Opened by RADIO BROADCAST in which a prize of $500 is offered," I had cited an article from 1924 requesting ideas on how the new medium of radio could be monetized.
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Nothing and Everything
As a bit of time has passed, hopefully we are able to put the death and destruction from the Oklahoma tornadoes in some type of perspective. Although a tragedy of that nature can never be fully understood, there are lessons to be learned. My most lasting memory is of a young father being interviewed on the radio. As he stood with his wife and two children on the spot of barren dirt that hours before had been his home and everything he owned, he spoke the words I will keep with me always.

Hitting the Sweet Spot
Anyone who’s ever played golf knows about the ‘sweet spot’. It’s that favoured spot on the clubface – hit the sweet spot and it feels good, you’re in control of the ball and that birdie is yours for the taking. If you don’t hit that spot, it doesn’t feel right, you spend your time hacking in the rough and before you know it you’re in a bad patch.
On the Radio
Considered using radio for your marketing efforts? Here are some tips on how to get on to radio and made the most of your opportunity.
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