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You Schmooze, You Lose!
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| I generally think of myself as a borderline introvert/extrovert. Despite this, much of my business comes through networking and referrals; this marketing strategy requires me to go to events, meet strangers, make phone calls, schedule appointments, and actively cultivate new relationships. This is a breeze on my “extrovert” days, and much more of a struggle on my “introvert” days. What I’ve found, though, is that the more selective I am about where, when, and how I network, the easier it all is, regardless of how I’m feeling on a particular day.
In this article I explore some basic principles for making in-person networking more comfortable, more fulfilling, and more fun, regardless of whether you’re building a business, advancing your career, or just wanting to meet new friends! |
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What color is your keytag? Choosing the right hue for your business
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| Color is an important factor to keep in mind as you select personalized business gifts. After all, your logo keytag, or whatever item you choose, will represent your company. By choosing the right color, you have the opportunity to finesse the impression you make on prospective customers and clients.
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