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Why hire a Sales Coach when I already have a Sales Manager?
Most companies already have a sales manager or person in charge of sales in some capacity, so why hire a sales coach? Many sales mangers are not trained in the subtleties of effective sales coaching nor have they developed the necessary skills and tools to be effective sales leaders. The most common way to hire a sales manager is to simply promote your best sales person. This logic suggests this person is the most qualified to lead the sales team based on their past sales achievements. This type of ‘promotion by necessity’ is common, but not commonly successful. In the process you may even lose your top sales performer when their leadership abilities fail to match their sales ability.

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In Your Shoes
Ever wish that you could have the lifestyle of someone you truly admire? Perhaps it’s the lifestyle of the “rich and famous” like a movie star, or a singer? How do you think people would react if one day you decided to start acting like a “diva extraordinaire,” or a megastar actor? My guess is that your family might want to have you admitted for observation. Would the ramification be any less serious if you instead decided to imitate your next door neighbor or business mentor?

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