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What approach should I take when cold calling?
I encourage people to cold-call by coming from a place of 'contribution' first; I call this approach 'buying-in'. In highly resistant sales executions, like cold-calling, you have to buy-in before you can successfully sell-in because the mass of cold-callers that have gone before you, have trained your customers to ignore you.

Going Beyond Random Acts of Greenness
Developing an Enterprise-Wide Sustainability Strategy through Internal and External Alignment of Corporate Goals is Essential to the Long-Term Performance and Success of Your “Going Green” Efforts

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The Skinny About Best Boys, Dollies, Green Rooms, Leads and Other Media Lingo…The Language of the Media
Book Review -- The Skinny About Best Boys, Dollies, Green Rooms, Leads and Other Media Lingo…The Language of the Media – Richard Weiner, Random House Reference, Random House of Canada Ltd., Toronto CA, ww.randomwords.com, ISBN 0375721419, 304 pages, April 2006, $14.95

The Difference between AIG Small Businesses
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Guidelines for the 2009 Class of Entrepreneurs
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The Wit & Wisdom of Al Maguire
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Are You a Thought Leader
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Three Things to Help You Succeed in Business
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Life Changes on a Dime
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Are You Still In the Game
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Play Ball!
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Words of Inspiration
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