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Define Your Sales Process - Simplify Your Advertising
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| To define your sales process, you must think about the steps that potential customer or clients go through before they hand over their money to you. How do they get from not knowing you to becoming a paying customer? Then, you simply create a path for them that makes it easy to follow from one step to the next and then promote it. |
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| Book Review -- The Skinny About Best Boys, Dollies, Green Rooms, Leads and Other Media Lingo…The Language of the Media – Richard Weiner, Random House Reference, Random House of Canada Ltd., Toronto CA, ww.randomwords.com, ISBN 0375721419, 304 pages, April 2006, $14.95 |
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Betting On Yourself
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| You have to take a chance, in order to have a chance--a story from the life of Martha Hughes. |
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Step Right up & Take a Chance!
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| Step right up & take a chance, no I am not urging you to buy a lottery ticket or play roulette. I am urging you to give yourself the chance to take a chance. How many times have you heard somebody say, “Well, I would have done it, but I never got the chance.” Or maybe “nobody would give me the chance to show what I could do.” |
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