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In House SEO VS Outsourced SEO
If you are currently using the internet as a marketing tool, then you already know that SEO is one of the most important weapons in your online marketing arsenal. Without it, your business will be virtually invisible to the casual internet browser. The question is, should you outsource a firm to handle your online marketing strategy or should you keep things simple and conduct your SEO business in-house?
The Power of the Win/Loss Analysis
Typical success rates for closing major new proposals are typically less than 20% when several suppliers are asked to present. Companies often spend tens of thousands of Rands (if not hundreds of thousands) in an effort to win business. For those who failed in their bids, little feedback is offered for why a competitor was a better fit. As a result, the likelihood of winning the next major opportunity remains roughly the same. Independently collected research data, gathered from interviewing supplier selection teams, offers surprisingly simple fixes that losing competitors could use to improve success rates. Yet, relatively few sales forces consistently gather quality data about their losses to permit a legitimate benchmarking, tracking, and management of their proposal and presentation process.

Other rands Related Articles

The Power of the Win/Loss Analysis
Typical success rates for closing major new proposals are typically less than 20% when several suppliers are asked to present. Companies often spend tens of thousands of Rands (if not hundreds of thousands) in an effort to win business. For those who failed in their bids, little feedback is offered for why a competitor was a better fit. As a result, the likelihood of winning the next major opportunity remains roughly the same. Independently collected research data, gathered from interviewing supplier selection teams, offers surprisingly simple fixes that losing competitors could use to improve success rates. Yet, relatively few sales forces consistently gather quality data about their losses to permit a legitimate benchmarking, tracking, and management of their proposal and presentation process.
What keeps millionaires from becoming angel investors?
It is estimated that only 10% of those millionaires that would qualify as accredited investors actually invest capital into early stage private companies. Recognizing that all investments with potential to produce at least double digit ROI have some risk associated with that asset class investment. So with the socio-economic benefits of angel investing - bring innovation to the market, create jobs, create wealth - why don't more millionaires at least dabble in angel investing? This article explores the theories uncovered by Author Karen Rands' investigative team.

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