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The 80-19-1 Rule
I expect that many of you are familiar with the Pareto principle (also known as the 80–20 rule.) If you aren’t, the simple definition is that for many phenomena 80% of the consequences come from 20% of the causes. Or – more practically – 80% of your company’s revenue comes from 20% of your customers, or 80% of your problems come from 20% of your customers, or 80% of your employee problems come from 20% of your employees. While it’s overused, it’s a good rule of thumb.
Payroll - Bi-weekly vs. Semi-monthly
I was on a board call for a company today that pays their employees bi-weekly (every two weeks). At some point in time there was a rationale for this since this company has a lot of hourly employees and there was a perception that folks would want to be paid every two weeks. So - presumably this was a logical decision at the time.
12 steps field sales coach plan
The reality is that most sales managers do not spend enough time with their staff in a coaching capacity. Providing constant feedback and being a role model who demonstrates the right skills. Many managers today are still focusing too heavily on short term efficiency and not long term effectiveness. Development of staff through on-the-job coaching is a critical function of modern day managers but can take second place to some of the more urgent, but less important priorities.

Network Marketing Success - The Reasons Why, Part 1
Motivation is the name of the game and those individuals that know how to tap into this vast reservoir of ‘driving force’ are the ones who succeed in life. This article discusses the negative motivators. A basic knowledge of, and the harnessing of, these negative motivators are indispensable for success.
Why You Shouldn't Keep All Income Eggs in One Basket
Clever poultry farmers don't put all their eggs in one basket because it is risky and constrictive. It is risky because the eggs if crammed together in one narrow space may break on the way to market. And selling the eggs in a single package is constrictive in the business sense because the farmer loses the opportunity to fetch different prices for his product.
Sales Management Training Tips: Sales Coaching vs. Admin?
After my last blog 5 Ways to Gauge Your Sales Managers’ Coaching, I heard from several clients. One VP of Sales loved the article and asked for copies for his Directors of Sales. Two heads of sales from different companies liked the post but did not want to send it out to their frontline sales managers because of my comment (see below) that coaching was more important than administration. Neither wants their sales managers to feel that it is OK to spend time in the field and avoid administration.

Do I need a professionally designed website to have an online business?
Some professionals give a resounding yes to the question of having a professionally designed web site for your online presence. For the rationale behind this look no further than your local Barnes and Noble Book seller for a good example. It is a brick and mortar structure. Barnes and Noble have lovely buildings that are clean, safe, well stocked with all types of books, magazines and CD's. You can usually relax and have coffee and a sweet if you choose. It other words Barnes and Noble present themselves to their customers very effectively.

Empowering the Customer
Explaining your services, and why they are needed, is as important as the product you are offering.
Cash for Clunkers!
A couple of months ago I wrote an article asking is the “Government doing too much?” There is no doubt about it, as historic action was needed in the past year, but when does it become too much? The “cash for clunkers” program has been a success, but never the less somebody is going to have to pay for it.

3 Strategies to Achieve an Effective and Responsive Sales and Service Culture
Do you believe that there is a distinct line between sales and customer service? Possibly that belief is keeping you or your organization from reaching that next level? These three strategies may help you change that belief and ultimately increase sales.
The Dangers and Costs of Pride and Ego
Wise men and women are aware of the obstacles and challenges that stand between them and achievement of their goals and achievements. Discover the role that pride and ego play in your life successes and how increased awareness can make the difference for you. Read on...
How By Answering These Three Questions Can Dramatically Improve Sales Training
If you only had 3 questions to answer to improve sales training. what would they be?
How Many Bananas Do You Have?
What my bread machine taught me about creating books, articles, speeches, methodologies and other forms of your intellectual property.
Should you use NWP (not to be confused with NLP) in your business marketing?
Do you want to have qualified leads, pouring in? What would that do for your business? How many leads do you need to achieve the goals you set when you started your business? How long will your business survive with the number of leads you are currently getting? If any of these questions excite or scare you, then you really need to understand how NWP can transform your marketing.

Write Proposals that Win Business
The Magic Formula of Success.
The Dirty Secret of Why Many Chambers of Commerce Fail to Increase Sales
Throughout the United States, Chambers of Commerce engaged in annual or even bi-annual membership drives. Yet, the 800# gorilla in the room is this dirty secret. Read on if this is of interest to you.
Web-Content Conundrum
The Web consumes content like a teenager at an all-you-can-eat buffet. Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster. The problem is nobody reads it.
Call centers do more then answer calls Importance of call centers to business
Learn how call centers are more important to a business then most think. Call centers effect sales and repeat business and more.

Increase Sales by Building a Comprehensive Profile for Each of Your Loyal Customers
Do you know your customers beyond the regular sales that they generate? Do you take the time to build a comprehensive profile for each of your customers? What would happen if you took such decisive action?
A Leadership Guide To Managing Change
Leaders play a key role in managing change. Effective managers help find and crystalise future direction, set expectations for behaviour and performance and priorities, walk the talk and influence the direction of future systems and procedures.

What Do You Need? What Do You Demand?
It's remarkably easy to confuse 'needs' and 'wants' with 'demands'. Fulfilling our needs leads to progress; demands only lead to disappointment.
Corporate confidentiality
A brief on the underlying wisdom of corporate confidentiality.
Eagle Scout Business
What can we learn about business from an Eagle Scout? Plenty...
Moving Forward: International Financial Institutions
The international financial institutions (IFIs) need to continue to provide financial support to countries pursuing sustainable growth and poverty-reduction strategies.
Does It Make Sense for UNDP to Help Launch Small and New Organizations?
The most fundamental question that this evaluation addresses is the validity of UNDP's decision to build a program focused on supporting small MFIs.

Other rationale Related Articles

Marketing Is Not A Cost – A CEO Who Doesn’t Understand Marketing Is
If you have not taken the time to measure what your customers are worth to you over their lifetime, you have no way to build a rationale for what you should be willing to spend to win more customers. Without an understanding of the true value of your customers, any decision you make about investing in marketing is a risk.
Payroll - Bi-weekly vs. Semi-monthly
I was on a board call for a company today that pays their employees bi-weekly (every two weeks). At some point in time there was a rationale for this since this company has a lot of hourly employees and there was a perception that folks would want to be paid every two weeks. So - presumably this was a logical decision at the time.
4.1 Objectives and Coverage of the Regulatory Framework: Microfinance in Africa - Experience and Lessons from Selected African Countries
Overall, the rationale for microfinance regulation is to create a healthy environment for microfinance activities while not stifling the growth of the sector by imposing undue requirements.
6.3 Participatory skill development: For-profit and NGO training activities
'Participatory skill development' is perhaps the best term to describe the underlying rationale of an altogether new approach to skill development among the poor that has been adopted by many NGOs.

Using FREE to Build Your Small Business Brand
I ended a recent article with the suggestion that all of your website content should be offered for free. I thought it would be a good idea to follow that statement up with some ideas and rationale on why free content helps create awareness and build brand equity.
Web-Content Conundrum
The Web consumes content like a teenager at an all-you-can-eat buffet. Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster. The problem is nobody reads it.
A Shared IP Address Isn't Always So Bad
If you have any interest in email marketing, you've probably heard me extol the virtues of using a dedicated IP address for sending your mass communications. The rationale is that if you're using a shared IP address, you're basically at the mercy of every other marketer who is also using that IP address.

Dealing With Resistance: The 4 + 2 Method
Six steps for responding to resistance. Combines principles from both Aikkido and Gestalt Psychology into a practical approach that first acknowledges an employee's resistance (and power not to cooperate) and then opens him/her up to consider and accept the rationale for your position or performance expectations.
THINGS YOU MIGHT FIND DIFFICULT
“Love means never having to say you’re sorry!” You may or may not be old enough to remember that line from the movie; “LOVE STORY,” which believe it or not came out all the way back in 1970. I suppose the rationale for what was meant here was that love is unconditional and therefore does not require apologies. Combining love with apologizing seemed like a good lead into what I wanted to write about this month. Life presents us with all kinds of challenges and at times there are a number of things all of us find difficult. Two of those in particular that many find difficult are; saying we’re sorry and telling someone we love them!
Get People Involved in Creating the Vision
When creating a vision, leaders are much better off if they include all levels in the organization in the brainstorming and shaping process. Many leaders do not fully understand the power of commitment to a vision. This article gives the rationale for why including shop floor people in the vision process improves the chances of its success
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