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Multi-Brand Franchising May be Declining
We have seen the growth of franchise conglomerates that have multiple franchise brands. That trend may be declining.

Other raving brands Related Articles

Retailer Brands - Lessons from UK and what it takes
Retailers are assuming that consumers will embrace retailer-owned brands. They may be in for a big surprise. Hopefully, being sensible, they will have researched this move. Not to do so would be naive. It is suggested that Stephen Cain, when at Coles, was behind the plan to move to a higher percentage of retailer-owned brands. Maybe, but it is worth pointing out that his experience of UK food retailing was with ASDA - a committed EDLP strategist. ASDA increased its percentage sales of retail brands in recent years by relying on PRICE not VALUE. There is a difference!
Three Steps To Customer Loyalty
Make sure you do these three things to create raving customers who will give you undying loyalty.
NeuroMarketing: 7 Secrets To Unlocking Your Customer's Brain And Igniting Profits And Sales
Have you ever wondered why even the highest priced or lowest quality products sometimes outsell their competitors'? Why and how your prospects buy the products or services they do, even if their choices seem irrational or impractical? Why some brands have a devoted cult-like following while others have zero loyalty? A new field called neuromarketing - combining neuroscience, marketing and technology - has generated a buzz across every industry and every business sector. This article provides the latest NeuroMarekting findings for converting more prospects to customers and creating life-long loyalty and raving fans.
"Don't Think Pink: What Really Makes Women Buy—and How To Increase Your Share Of This Crucial Market" by Lisa Johnson & Andrea Learned
Johnson and Learned provide an insightful look into how women want brands to communicate to them, how brands should listen, and what women really want. Rating: 4/5
Multi-brand strategies - pitfalls and pluses
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

The Good, The Bad and The Ugly
There are ways to turn even your most difficult customers into raving fans.
Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
How Will Your Audience Find You?
Business authors/bloggers: here's how to recognize your best friends and soon-to-be raving fans.
Killing Your Competition with (Client) Kindness
Five Core Principles for Turning Clients and Prospects into Raving Fans

Social Media Principle 5 – WITH People, Not TO People
Marketing is something you do WITH, not TO, people. Successful brands realise that being social isn’t about where, it’s about how for the last 30 yrs or so, brilliantly controlled brand management was the perfect approach for persuading a mass market of credulous consumers who eagerly put their faith in brands.
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