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Steam is coming out my ears, and it will be coming out of yours too!
I just began to read another book just sent to me by a young man by the name of Corey Kossack.

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The Makings of a King: The Early Years of King Gillette
He had spent his entire life tinkering with ideas, most of which the rest of the world would call him crazy for. It was not until King Gillette was in his 40s that he would patent and begin to sell his disposable safety razor. It was an invention that made him a household name and revolutionized the shaving industry in the process. Today, Global Gillette continues to rank as one of the most dominant brands in the industry.

Lesson #2: Who Said Shaving And Sports Do Not Go Together?
In a memo Gillette sent out to all of his company directors in 1912, he wrote, “The whole success of this business depends on advertising.” Indeed, Gillette did not only popularize the modern razor and usher in a new culture of disposable commodities. He also introduced a new way of thinking when it came to advertising.

Lesson #3: Know Where The Value Of Your Product Lies
“The greatest feature of the business is the almost endless chain of blade consumption,” said Gillette, “each razor paying tribute to the company as long as the user lives.”

Lesson #5: Stay One Step Ahead By Anticipating Your Competition
Gillette’s idea for a disposable safety razor was a novel one, and like most other novel ideas, it inspired countless copycats. As it turns out, Gillette was not only attracting customers with his unique razor, but a surge of competition. Until 1921, Gillette knew he had his bases covered, but he also knew that after that he would have to step up his game. 1921 was the year that his original patents were set to expire.

Living On The Edge: How Gillette Achieved Success
“As I stood there with the razor in my hand, my eyes resting on it as lightly as a bird settling down on its nest, the Gillette razor was born,” said Gillette. “In that moment I saw it all: the way the blade could be held in a holder; the idea of sharpening the two opposite edges on the thin piece of steel; the clamping plates, with a handle halfway between the two edges of the blade.”

Seek Out First Time Experiences in the Second Half of Your Life
I love this "touchstone" I have hanging in my office. It seems the older we get the more excuses we have NOT to participate actively in life. "I might break a nail" if I learn how to climb rocks. "I might break a leg" if I roller blade with my kids. "What would the neighbors say if they saw me out there on my kid's scooter"? All we're doing is shutting down our bodies and our minds with this type of negative talk. "Just like fruit on a tree, if you're not continuing to grow, then you're ripe, and beginning to rot" my friend told me.

Occam’s Razor Solves Marketing Misinformation
The implications of Occam's Razor are a seemingly simple insight into decision-making and are quite significant for marketing executives: features are out; emotional and psychological benefits are in. Ah, but what emotional benefit, there's the rub. I will assume that if you are reading this you are interested in improving your business and that you are open to new ways of doing things, and that starts with new ways of thinking about things.
Business Presentation Tips - How To Give Razor Sharp Instructions
What if you could deliver presentations with razor-sharp instructions that inspire people to get things done? What if you could achieve the results you seek, without coming off like a control freak? Find out how to be an effective communicator, an inspiring presenter, and a leader people trust.
Free Sample Marketing On Facebook
Free sample marketing is when you offer something for free, either in the hopes that the person who received the free item will buy something that goes with it later, or in the hopes that by giving a free sample, the person will buy the real thing. For example, if a company gives away free razors with replaceable blades to women ages 18-30 on Facebook, they hope that the women will like the razor enough that they will go out and buy replacement blades for the razor and continue to use it. So, even though the company lost money by giving away the razor for free, they've actually gained money in the long run, because they've now got a new customer who will continue to buy replacement razor blades from them for the foreseeable future.

Free Sample Marketing Basics
Free sample marketing is a technique that many companies successfully employ. It is also known as the razor and blade business model, because it was popularized by Gillette. When used effectively, it is a great promotional technique. For new products or services, it educates consumers and encourages them to make future purchases.

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