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Lesson #3: Know Where The Value Of Your Product Lies
“The greatest feature of the business is the almost endless chain of blade consumption,” said Gillette, “each razor paying tribute to the company as long as the user lives.”

Lesson #4: Make The Most Of Potential Marketing Moments
“There is no other article for individual use so universally known or widely distributed,” Gillette once said. “In my travels, I have found it in the most northern town in Norway and in the heart of the Sahara Desert.”
Living On The Edge: How Gillette Achieved Success
“As I stood there with the razor in my hand, my eyes resting on it as lightly as a bird settling down on its nest, the Gillette razor was born,” said Gillette. “In that moment I saw it all: the way the blade could be held in a holder; the idea of sharpening the two opposite edges on the thin piece of steel; the clamping plates, with a handle halfway between the two edges of the blade.”

How sticky are your ideas?
Every now and then I come across a book that really nails its topic. "Made To Stick" by brothers Chip and Dan Heath is one of them. Their insights into consistently creating memorable messages is must reading for anyone in sales.

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Lesson #1: Make the Product the Star of the Show
There really was not much to Ron Popeil’s Veg-O-Matic. You took a vegetable of your choice, put it through the machine’s blades, and you immediately had vegetable slices. But, if it was such a simple and transparent device, how come it became one of the first food-processing appliances to gain such widespread popularity in the U.S.? Were Americans really that eager to find a better way of slicing and dicing their veggies? Perhaps, but there was more to it than that; in pitching his product, Popeil made Veg-O-Matic the star of the show.

Lesson #2: Who Said Shaving And Sports Do Not Go Together?
In a memo Gillette sent out to all of his company directors in 1912, he wrote, “The whole success of this business depends on advertising.” Indeed, Gillette did not only popularize the modern razor and usher in a new culture of disposable commodities. He also introduced a new way of thinking when it came to advertising.

Lesson #3: Know Where The Value Of Your Product Lies
“The greatest feature of the business is the almost endless chain of blade consumption,” said Gillette, “each razor paying tribute to the company as long as the user lives.”

Lesson #5: Stay One Step Ahead By Anticipating Your Competition
Gillette’s idea for a disposable safety razor was a novel one, and like most other novel ideas, it inspired countless copycats. As it turns out, Gillette was not only attracting customers with his unique razor, but a surge of competition. Until 1921, Gillette knew he had his bases covered, but he also knew that after that he would have to step up his game. 1921 was the year that his original patents were set to expire.

Living On The Edge: How Gillette Achieved Success
“As I stood there with the razor in my hand, my eyes resting on it as lightly as a bird settling down on its nest, the Gillette razor was born,” said Gillette. “In that moment I saw it all: the way the blade could be held in a holder; the idea of sharpening the two opposite edges on the thin piece of steel; the clamping plates, with a handle halfway between the two edges of the blade.”

Occam’s Razor Solves Marketing Misinformation
The implications of Occam's Razor are a seemingly simple insight into decision-making and are quite significant for marketing executives: features are out; emotional and psychological benefits are in. Ah, but what emotional benefit, there's the rub. I will assume that if you are reading this you are interested in improving your business and that you are open to new ways of doing things, and that starts with new ways of thinking about things.
Business Presentation Tips - How To Give Razor Sharp Instructions
What if you could deliver presentations with razor-sharp instructions that inspire people to get things done? What if you could achieve the results you seek, without coming off like a control freak? Find out how to be an effective communicator, an inspiring presenter, and a leader people trust.
Free Sample Marketing On Facebook
Free sample marketing is when you offer something for free, either in the hopes that the person who received the free item will buy something that goes with it later, or in the hopes that by giving a free sample, the person will buy the real thing. For example, if a company gives away free razors with replaceable blades to women ages 18-30 on Facebook, they hope that the women will like the razor enough that they will go out and buy replacement blades for the razor and continue to use it. So, even though the company lost money by giving away the razor for free, they've actually gained money in the long run, because they've now got a new customer who will continue to buy replacement razor blades from them for the foreseeable future.

Free Sample Marketing Basics
Free sample marketing is a technique that many companies successfully employ. It is also known as the razor and blade business model, because it was popularized by Gillette. When used effectively, it is a great promotional technique. For new products or services, it educates consumers and encourages them to make future purchases.

What is a Dental Implant?
The most common type of dental implants are endosteal implants. These implants generally are screws, but can also be cylinders or blades, implanted into the patient’s jawbone. Each implant can support one or more replacement teeth.
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