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Four of the Most Common Mistakes in Persuasive Speaking
From more than two decades of working with business and community leaders on critical presentations, we've culled a few of the most common persuasive speaking mistakes -- and added a few ideas on how to avoid them.

Selling In Your Home Office
Home office selling. Every sales representative spends valuable time in his selling home office. Check out these recommendations.

Other reading 4 Related Articles

How I Made Several Thousand Dollars By Changing One Word In My Headline
The hardest thing to do in Internet marketing is to get your visitor to continue reading your copy. Learn how to create headlines that will keep your prospect reading.
Weekend Books
I've been in a reading slump lately - I just haven't felt like reading. This happens sometimes and whenever I break my "at least two books a week" rhythm, I just roll with it until it changes.
5 Ways to Create Effective Website Content
In order to retain the attention of prospects and clients visiting your small business website, the content you present needs to be organized, easy to read and search engine compatible. Writing for the web is different - online reading is not the same as reading from print. Web users, particularly those performing website searches, have limited attention spans - they tend to scan pages for specific information rather than reading every single word of content.

E-Mail: Formatting and spacing make a difference
When you are writing your emails, are you considering the reader's ease of reading? Think about the types of emails that you respond to quickly vs. the kind you put off until later. Are there any commonalities to the ease of reading? I bet in many instances there are.

Is your Value Stream Mapping backwards?
As I was reading, actually re-reading the book, I thought how simple and intelligent that statement was. Starting at the end of the process should be the logical thing to do if you are considering developing a pull system. It is the beginning. This is very similar to my thoughts I expressed in my Mirror Marketing E-book.
Using a Pre-Headline and Using a Story
The pre-head is a small statement before the headline that qualifies the readers a bit more. Often they read it after they read the headline. Use it to tell who this letter is for and who it's not for. Tell something that you've gone through to put people in the frame of mind before they start reading the letter. If the headline doesn't quite draw them in, people tend to start reading from the very beginning, and that's where the pre-head comes in. You could say: Please Read Carefully: This Opportunity is Only Being Offered to the Next 134 People." You could also ask a question. In short, you can do anything you think will compliment your headline and push people into reading the rest of your letter.
Read Between the Lines
The majority of feedback on your leadership performance, especially if it’s negative, will come between the lines, not explicitly or literally. You need to develop a sixth sense for sniffing out signals and decoding them. Reading body language well is a good way to accomplish this. This article highlights some tips for reading between the lines.

Your Book Won't Succeed Without It--Seriously
As writers, we tend to think about writing and what it takes to write a book. But what about reading a book? When you ask someone to read your book, you’re asking them to set aside other things they could be doing--reading something else, hanging out with their kids, or whatever--and spend ten or so hours with you and your thoughts. That’s a pretty serious request. So how serious do you take your writing?
How to Win Friends and Influence People, by Dale Carnegie - Book Review
You are probably reading this article because you have heard about Dale Carnegie's book or someone recommended it and you are not sure you should read it? You may be thinking, what the hype is about and if reading this book will change your life and your perspective about people? You may be wondering what differentiates this book from other books in its genre.
How To Encourage Your Child's Love of Reading
Reading, and a love for reading begins long before a child enters preschool or kindergarten. It begins at home! By reading with and to your children early in life, you are setting them firmly on the path to later success.
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