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Make the Recession Work for Your Brand
As the economic cycle spins, marketers look forward to the economic highs and dread inevitable recessions. When the economy goes sour, how do brands stay alive? During an economic slump, advertising budgets tend to be the first item cut. But history strongly suggests advertising budgets should be increased during a recession.
How Much to Budget when Buying a Business
Are you realistic with your new business budget?
Squeeze Maximum Results from Your Marketing Budget
A common problem for all businesses is not having enough money to put into place all the possible marketing ideas. Quite simply, promotional opportunities exceed the budget available. I’ve seen this with marketing budgets in the millions of dollars, as well as with marketing budgets in the thousands of dollars. This means you have to make choices. You have to choose which marketing tactics to deploy. And choose how much you should spend on your marketing program.
Ten Tips for Selling in a Down Economy
Whether we are really in a bad economy or just think we are in a bad economy, companies are cutting their budgets. Often times, marketing budgets are the first to be cut, which can spell doom to people who sell advertising, media and sponsorships. No matter what you sell, the following ten tips can help you overcome the challenges of today's economy.
Staffing in Tough Times
Obviously budgets are tight and potentially getting tighter, but where and how do you trim budgets without negatively affecting your retail performance? We take a look at various facets of staffing and how to address them in a downturn.
Cost of office fit out
The service providers or retail companies in the office fit out, commercial fit out, relocation, interior design and refurbishment services sectors promote their inspirational services and products in amazing budgets all around the world. Alas, as they likely spend more in promotion, they neglect the real buyers and their unique needs that are limited by their tight budgets as the result of the economical recession in the world.
Franchising your Business? Start with a Financial Model
Individuals looking to franchise their business should start the process by building a realistic financial model. This article provides a blueprint for franchising a business with an emphasis on the importance of using a realistic and conservative financial model.
Small Business Owners - Why You Must ACT As IF You Have Achieved Your Financial Goal
As an entrepreneur it is very essential that you set your financial goal. A goal must be a ( SMART} one-S-specific, M-measurable, A-achievable, R-realistic and have a T-timeline. Let us say you set a goal of making $10000 in next two months. This is a SMART goal if you have at least made say $5000 in the previous two months. You have set a time line of two months, and it is specific, measurable, achievable and realistic. If you have never made any money in your business, then this is a not a realistic goal.
Budgeting: Exercise in Pencil Pushing or Tool for Increasing Profitability?
Accounting software helps immensely with budget management for your business. Peachtree Accounting software has a wonderful budgeting tool which allows you to create multiple budgets for the same year. Using the budgeting tool, you can create a best case, worst case and realistic case to move your business forward.

How to do great marketing with (almost) no money
Many small businesses have very limited marketing budgets. They cannot afford TV ads, radio, billboards, print ads, etc. So how can they get prospective customers. In this article penned for March Marketing Madness, Jeff Ogden, President of Find New Customers, shares insights for limited budgets.
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