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Evaluating PR Pitches – Getting Beyond the Beauty Contest
Sadly, the pitch is often the high point in the agency/client relationship. Agencies may over promise and under deliver, but equally clients may brief poorly or be seduced by showmanship or short term tactics. Objective evaluation is the answer. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Other reality test Related Articles

How Many Words Should Your Webpage Have?
One of the most pervasive myths is that you should write short copy, because people won’t read long copy. In test after test this has been proven wrong and yet the myth prevails.

Guerrilla Reality
Marketing is a waste of money and time if you're not attuned to reality. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that's a major problem, but to guerrilla marketers, it's an inviting opportunity to stand apart from the competition.

Talking to Directors
On Saturday, I called a director at a company I’m on the board of to get a reality check on something that is going on. Ten minutes on the phone solved three things: (1) I was able to road test my idea with someone I respect and (2) I incorporated his feedback into my idea, and (3) we were calibrated.
How to Scientifically Increase Your Conversion Rate
Learn how to test and what to test, to drastically improve your website and increase your sales.
Do You Have What It Takes To Become An Entrepreneur
Believe it or don't, I just flunked another test for "entrepreneurial" traits! From my test score, it appears I am probably better adapted to washing dishes than running a business. Then again, according to the governing laws of aerodynamics, Bumble Bees can't fly either. Let me tell you a TRUE STORY about those tests.
Who’s Responsible? Lessons on the Law of Self-Determination
Although, many of us were originally taught to think otherwise, the reality is that no one creates in your reality and you don’t create anyone else’s reality. Each of us creates all of our own reality. It’s terrific news because it’s the foundation for intentionally creating the life we dream of having.

Back to Basics
Wouldn’t it be great if you could simply take a test proving what you know and that customers would then flock to you based on your test results?
Knowing Is Better Than Guessing
Article Highlights * You don’t need to test more than 5 people at a time. * Test early and often. * Focus on specific flows.

Using Employment Tests
On today’s market, there are hundreds of extremely well-developed employment tests. However, many widely distributed and highly marketed tests do not meet generally accepted standards for test development and validation. Organizations considering the use of employment tests should carefully consider how the test was developed, the extent to which a test yields stable and consistent results, the relationship between test scores and sales success, and the non-discriminatory nature of the test.
Feeling Stuck? Read This…
Big successes often seem like foregone conclusions. In reality, most entrepreneurs (read: creators) who appear to have unique genius suffer through the same frustration as the masses of unknowns. They simply test and persist a few steps further.

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