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Mortgage Pre Approvals – Examining the Importance
For those of you that have never owned a home before, you likely do not grasp the importance of mortgage pre-approvals. It is a crucial facet of making the purchase of a home go faster and less stressful. While the outset of shopping for a home can be thrilling, it loses its attraction when you continually get let down with high prices you cannot afford. By starting your housing search with a pre-approval, you will know exactly how large of a loan you will be able to acquire. This means, once you pass the information to your Realtor, that you will only be shown homes you can actually afford. This is beneficial in saving you time and minimizing frustration.
MLM / Network Marketing Prospecting: Don’t Be Afraid To Approach Any Goliath
We all have the tendency to pre-judge potential prospects as not being interested in joining our network marketing business. This is wrong as those that we perceive to be making a lot of money may not be. Or those that seem to have it all together may not.
Saving Selling Time
How simply set expectations with others can save an enormous amount to time for both.

Differentiation is the Difference
What differentiates you from every other Realtor® in your town? Are you achieving the success you want or do you wonder why others are accomplishing more than you, even those in your office? Ask yourself these questions; how am I different from all the other agents in my office, in my profession? Why should clients list their property with me or why should people want me to represent them in purchasing a home?

Negotiate Your Commercial Lease by Dale R Willerton
Are you a business person who will lease a space for your business? There are so many things to research and plan with a business and especially when starting or moving a business. So, a lease might not be something that we make a priority. But, signing a bad lease and not understanding the details of a lease can cause a business person long term problems. That is why this review focuses on a book about how to Negotiate Your Commercial Lease.
The Economic Recession Blessing
How to recession proof yourself, and noting the difference between the successful elite and the regular professional.

Meeting with people- Figure out how you might be able to work together
Three weeks ago, I started talking about an important part of your Marketing and Branding Strategy is to meet with people, usually one-on-one. After you have established rapport and took turns talking about each other’s business, it is time to determine if you may be able to work together.

Business Introductions -- Foibles and Fixes
Some people’s business introductions are a joy to listen to; they clearly articulate who they are, what service or product they offer, and who they provide it for. Their message is compelling, entertaining, and memorable. And others, well, do none of these things. A great introduction is important to have right now, whether you’re in business for yourself or not. Jobs and clients are a little less abundant these days, so people have to work even harder to differentiate themselves and be heard above the din of competition. So here are some introduction foibles and fixes to help you make the positive impression you want, and inspire your listener(s) to listen some more!

Beware of the Numbers Game
A lot of times with referrals we think that if we have this base of clients and they can refer us, then we will have more clients who will refer us and so on and so on too. But you know this isn't what really happens in your business, does it? If you think about where your referrals have really come from, no doubt a handful of people come to mind (if you are lucky)! So why is it that some people refer us and some people don't? There are many factors that come into play that make someone a good referral source.
How to Be Different in a Homogeneous Business World
It's hard, isn't it? Making your service business stand out from the rest is a challenging task. When it comes down to it, every realtor helps people buy or sell property. That's it. Every consultant offers advice that will either help people avoid pain or increase pleasure. Every doctor diagnoses illness and prescribes a remedy. Every salesperson offers a product that is strikingly similar to the competition's offering. What do you need to do to stand out?
Stop Spewing the Sale and Start Sharing Your Exceptional Value
Many in sales forget that telling is not selling. These busy professionals are working harder not smarter because they continue to spew their price, product or proposal instead of taking this approach that increased sales conversions and reduces sales cycle time.
Yes You Can Win More Sales By Breaking This Rule
Many sales professionals from their sales training have been taught this rule: Do not give anything away! You must be paid for your sales skills, your advice, your knowledge, your products or services. Guess what? Today you can break this rule and get paid even more. Interested? Then read on.

Why Can't We All Just Get Along
I have spent the better part of this year consulting with the Real Estate industry and I have had my eyes opened to the inherent problems of an untrained, inexperienced, unsupervised sales force let loose in the marketplace. Agents are independent contractors and left on their own to generate sales, find prospects, and close deals. Some are resale agents, others sell in new home communities. Usually during difficult times people bond and look to each other for strength and empathy, more like a team. What I have found is quite the contrary.

RecessionProof Your Real Estate Career
Many newer real estate agents are struggling to make money now that the market has slowed so considerably. The Staging Diva® says there’s money to be made as a home stager and here she explains why.
Customers Needs-The One and Only Way to Know For Sure What To Sell
If it were up to me there would only be two or three flavors of ice cream ever created. If you don't love chocolate chip and strawberry ice cream it is a good thing for you my tastes and desires aren't the holy grail of what sells! Don't let your preferences and desires determine what you sell. And for your businesses sake, don't assume that your preferences are shared by your customer. Desire and motivation is unique to each of us. Even if we ultimately purchase the same product we often do so for very different reasons and therefore need to be marketed to differently.
10 Types of Sales Advisers and How to Choose the One Thats Best For You
The question shouldn't be whether you should or shouldn't include a sales expert in your group of inside advisers, the question should be which kind of sales expert you should rely on for advice. [Read More]
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Connect With Customers & Prospects on THEIR Terms to Increase Sales
Are you really speaking to your customers in ways that connect them to your products and servcies? Undoubtedly you offer a product or service to your customers or potential customers. Have you seriously taken time to consider how you or your business benefits your clients? If you haven’t done this lately, take a moment to consider your customers. It’s super important. Your marketing content should be all about what your product or service will do for the consumer. One of the most common mistakes made in marketing, advertising and promotional materials is not focusing on the features and benefits of a product or service and HOW they directly benefit your core audience or target market.

Use a Franchise Attorney When Investing In a Franchise!
Why would you use an attorney that is a family member, or family friend....
No More Wrong Steps How to Make the Most of Each Step You Take for Your Business
My first call with a new branding client, Janie, a down-to-earth realtor from Atlanta, GA, began like hundreds before, with Janie saying, “After spending 18 months and $12,300 on designing my logo, collateral, and website, I’m not any where close to communicating my business the way I want to. I’m afraid all my decisions to this point have been wrong and I’m afraid to make anymore.”

10 Rules For Great Taglines
A tagline or a slogan is a phrase (for example, “Just Do It™”) intended to get “stuck” in prospects’ heads. The tagline should be short and memorable, like a great piece of haiku.
Why Use a Franchise Consultant?
Most business experts agree that a franchise operation has a lower risk of failure than an independent business. The statistics on this vary depending on the definition of failure. Whatever statistics are used, they consistently suggest that a franchise is more likely to succeed than other independent businesses.
Dreams Come True Series III: Treasure Vision Maps
Many of you have heard about treasure maps. If you have seen the DVD The Secret, then you have heard the story from John Assaraf about realizing his vision of a dream home. My clients use this tool very effectively. I call the process “treasure vision maps.” I would like to share a personal story with you.

Other realtor Related Articles

Perception and Reality
Most of us think of Donald Trump as a successful realtor and all-round top-notch businessman.

No More Wrong Steps How to Make the Most of Each Step You Take for Your Business
My first call with a new branding client, Janie, a down-to-earth realtor from Atlanta, GA, began like hundreds before, with Janie saying, “After spending 18 months and $12,300 on designing my logo, collateral, and website, I’m not any where close to communicating my business the way I want to. I’m afraid all my decisions to this point have been wrong and I’m afraid to make anymore.”

Professional Services Win More Sales by Educating Instead of Telling
Are you a professional service provider such as a lawyer, realtor, insurance agent, financial advisor, business coach, sales coach or executive coach? Would you like to win more sales while decreasing your sales to lead or sales cycle time? Then why not use your sales skills educate your potential qualified customers (a.k.a. prospects) instead of the traditional sales based marketing approach of telling them?
How to Be Different in a Homogeneous Business World
It's hard, isn't it? Making your service business stand out from the rest is a challenging task. When it comes down to it, every realtor helps people buy or sell property. That's it. Every consultant offers advice that will either help people avoid pain or increase pleasure. Every doctor diagnoses illness and prescribes a remedy. Every salesperson offers a product that is strikingly similar to the competition's offering. What do you need to do to stand out?
Cold Calling Should Not Create the Sales Catastrophe of Becoming a Commodity
Do you need more sales as service professional whether you are a business consultant, sales coach, financial advisor, insurance agent or realtor? Are you making those necessary cold calls? Did you ever think that you are potentially creating a sales catastrophe of becoming a commodity?
Landing Page Tests to Produce Better Qualified Leads
I have a client who is a realtor (we'll call him Don), and as you can imagine, with the state of the U.S. economy, his business has been less than stellar. Before the downturn in the real estate market, we had created an on-line lead generation program that had been working quite well. But lately, he had been feeling as if his business was in serious trouble, his agents hadn't been getting enough good leads, and it was time for an intervention.

Earning a Living in Real Estate
Buying and selling real estate is an intricate business. You have to make sure you are always being proactive and on top of your game. Having a background in real estate will go along way in this business. When it comes to earning a living in real estate for a company or as an independent realtor, there are a few key things that you need to know in order to be successful. This information will ensure that you sell homes faster and for more money. Learning more about real estate practices will guarantee you a thriving and profitable experience that will benefit you in all ways possible.
Differentiation is the Difference
What differentiates you from every other Realtor® in your town? Are you achieving the success you want or do you wonder why others are accomplishing more than you, even those in your office? Ask yourself these questions; how am I different from all the other agents in my office, in my profession? Why should clients list their property with me or why should people want me to represent them in purchasing a home?

Mortgage Pre Approvals – Examining the Importance
For those of you that have never owned a home before, you likely do not grasp the importance of mortgage pre-approvals. It is a crucial facet of making the purchase of a home go faster and less stressful. While the outset of shopping for a home can be thrilling, it loses its attraction when you continually get let down with high prices you cannot afford. By starting your housing search with a pre-approval, you will know exactly how large of a loan you will be able to acquire. This means, once you pass the information to your Realtor, that you will only be shown homes you can actually afford. This is beneficial in saving you time and minimizing frustration.
Use Openhanded Selling to Overcome Tough Real Estate Objections
A Realtor client called me to bounce some ideas off me. Her buyer was balking at putting in an offer...In her circumstances what would you do?

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