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The Difference Between Provocative Selling and Baseline Selling
In the wake of a recent article by the authors of Provocative Selling in the Harvard Business Review an attendee challenged me to defend Baseline Selling. Since it was in the HBR, this attendee believed it had to be the better way to sell...

Other reasons for doing business Related Articles

The Truth About Customers
You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the reasons you think. Or they don't buy for reasons that may escape you.

Plan for Business Success - 6 Reasons to Succession Plan
There are many valuable reasons to plan for the future - not least because it reduces the inexperience when people leave the business or organisation - yet there are other reasons too..
10 Most Compelling Reasons To Hire A Coach, According To Your Strategic Thinking Business Coach
Many people still may be wondering why they should consider hiring a coach. They are searching for compelling reasons to hire a coach. In the reality of the world of business today there are many real examples of compelling reasons to hire a coach. Your Strategic Thinking Business Coach has thought about some of the most compelling reasons people have given him for why they hired a coach and lists 10 of those most compelling reasons below.
How to create and send out an email newsletter
Ever since I started my business, we have been sending out an email newsletter on a monthly basis. I meet small business owners all the time who tell me they’d like to send one out too, but often don’t end up doing one for a number of reasons. So, I thought I’d explore what some of those reasons are and how to get around them.
Avoid the Downward Spiral ©
This article explores the reasons why companies get into the "downward spiral." It also notes several reasons why executives and business owners often do not keep up with the numerous changes that affect their business.
3 Reasons Identity Management is a “MUST”… and strategies to make it affordable
Identity Management for companies with employees that have access to critical data is a MUST. Over the years I have had the privilege to work with many companies large and small, who have different business needs. In many cases I hear all the reasons, (and sometimes excuses) for not implementing a solution, policy or methodology. Sometimes these reasons even make perfect sense! In making any business decision, the choice to do, or not do anything is weighed by what I call the “risk vs. reward scale”. The article gives three basic reasons Identity Management is a MUST
Franchise Opportunities – Fears That Drown Dreams – Instalment # 2
While there are certainly legitimate reasons why a person may not become an entrepreneur, I will focus on a few of the main reasons cited by people that would like to begin a business but haven’t made that leap.

Franchise Opportunities – Fears That Drown Dreams – Instalment # 3
While there are certainly legitimate reasons why a person may not become an entrepreneur, I will focus on a few of the main reasons cited by people that would like to begin a business but haven’t made that leap.
3 Key Reasons A Business Needs To Keep Books
What are the main reasons a business needs to keep books? If I were to have to narrow it down in level of importance, I would Have to say the 3 key reasons for bookkeeping are:

Why Should I Come Into Your Store?
Give your customers multiple reasons to come into your store. The more reasons and the more people that you will appeal to, the more business that you will do.

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