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rebranding Tagged Articles



What's In Your Name?
The name of your company can and should carry some serious marketing weight.

When is the Right Time to Rebrand?
Rebranding is much like the caterpillar to cocoon to butterfly evolution. After time in a cocoon your business has matured, your competitive advantage is becoming apparent, you know who your favourite clients are – the ones you want more of. Once you’ve been in business long enough and have some experience under your belt, you can seriously tackle your competitive advantage. From these experiences, processes and case studies you can draw a true differentiator. How you do what you say makes you different, often becomes what makes you different. If you figure this out, it should become the basis of all your messaging and marketing tools.
Why Rebrand AlertPay?
We are excited to announce that AlertPay is becoming Payza this month! The AlertPay you love is getting even better! With a new design, a new logo and a new name, Payza will also bring you:

Other rebranding Related Articles

WHERE DO I HANG MY HAT
There comes a terrifying point in the life of every company, when the necessity arises to craft a defintive brand statement. This involves visiting a kingdom of much mystery and misinformation, filled with mistaken ideas, outdated wisdom, presumption, principles vaguely understood. Most companies simply believe they’ve got to have a brand because everybody else has one, though what they stand for -or are prepared to succinctly promise- they cannot precisely say. Too often companies are forced to reconsider the brand promise only following bad news, such as after a hostile takeover, acquisition/merger, negative publicity or a disastrous quarterly report. The most advantageous moments to consider the essential brand promise are in actuality at start-up, launch, rebranding or repositioning.
THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

Transferring an Existing Domain Name
How to transfer an existing domain name and keep your rankings If you have a web site that needs a new domain name due to rebranding or a change in company name, and you don't want to loose your current rankings in the search engines then this article is for you. Search engines don't recognize that your domain name has changed and they see a new domain name as a new domain which is subject to their aging delay which can put your rankings on hold for a period of 6 to 18 months depending. If you've worked hard to get your current web site traffic and rankings then of course you don't want to loose that.
A case for rebranding - catalysts for brand revitalization
Rebranding, whether a product or an entire brand, is a serious endeavour. The overall need for rebranding is based on the basic premise that just as people change their style of clothes, hairstyles and home decorating, so brands need to keep up with the times and changing market and consumer dynamics. At the same time, rebranding can be undertaken to fix errors made earlier in a product’s development, to create new consistency across products, or conversely, to take advantage of the benefits of product differentiation and market segmentation.
Nothing Standard About This New Category
A confusing name for decaffeinated regulation. So goodbye Cadbury, and now that we've all digested the threat of job cuts and the loss of independence of a great British brand, we can turn our attention to the real concern of Curly Wurly et al being renamed. Some of us of a certain age of course still rue the rebranding of Opal Fruits and fear that long-loved Cadbury brands will have their names changed to something that begs an exclamation mark after them like Starburst(!).
Is it Worthwhile to Re-brand E-Books as an Internet Marketing Tool?
Many well known internet marketers recommend rebranding e-books when possible as a method to increase traffic to your website and build a successful internet business income. Because re-branding e-books has proved to be profitable does this mean that it is actually the best strategy?
When is the Right Time to Rebrand?
Rebranding is much like the caterpillar to cocoon to butterfly evolution. After time in a cocoon your business has matured, your competitive advantage is becoming apparent, you know who your favourite clients are – the ones you want more of. Once you’ve been in business long enough and have some experience under your belt, you can seriously tackle your competitive advantage. From these experiences, processes and case studies you can draw a true differentiator. How you do what you say makes you different, often becomes what makes you different. If you figure this out, it should become the basis of all your messaging and marketing tools.
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