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Communicate! Enough with the Sweet Talk!
Communication in any type of successful sales situation is a key component. If you can't communicate effectively, then it's likely the attention span of your prospect will wander.

Levelling the intagible playing field of professional services procurement (Beyond Referrals Profile)
“I stated that the worst thing a purchasing person can do when using an RFP to buy professional services is to exclude a project budget. Immediately, a rebuttal was offered, “But if I give them the budget,” stated the attendee, “they are all just going to come in at that budget.” He was right. But he failed to recognize that as a distinct advantage for both the vendor and the purchaser. When everyone’s price is the same, the buyer can compare expertise and value across a consistent price spectrum and purchase the services of the best expert they can afford.” From the PowerPoint “A Decent Proposal”, Cal Harrison, Beyond Referrals (August 2008)

What is eDNA and How Can it Affect Your Brand?
Have you ever written anything online that might cause someone to question the integrity of your company or brand? Think about all the imprints you've left online over the last few years - emails, blog posts, forum comments, articles, etc., essentially an eDNA trail that leads back to your small business.

Other rebuttal Related Articles

Levelling the intagible playing field of professional services procurement (Beyond Referrals Profile)
“I stated that the worst thing a purchasing person can do when using an RFP to buy professional services is to exclude a project budget. Immediately, a rebuttal was offered, “But if I give them the budget,” stated the attendee, “they are all just going to come in at that budget.” He was right. But he failed to recognize that as a distinct advantage for both the vendor and the purchaser. When everyone’s price is the same, the buyer can compare expertise and value across a consistent price spectrum and purchase the services of the best expert they can afford.” From the PowerPoint “A Decent Proposal”, Cal Harrison, Beyond Referrals (August 2008)

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