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recency Tagged Articles
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The Power of Recency and Frequency in Growing Your Small Business
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| The most powerful predictor of future behavior is past behavior. This article explains the predictive power of Recency and Frequency when marketing to your customers. |
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Other recency Related Articles
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RFM - Recession Proof Your Marketing Spend Today!
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| RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campaigns. Like data mining/response modeling, the goal of RFM is to increase marketing ROI by communicating (via direct mail, call center, etc.) only with customers that are likely to respond. Done well, you increase your ROI as you attain almost the same number of sales by contacting only a fraction of your customer base. This is a fullproof method to increase sales while decreasing marketing spend in a bad economy. |
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The Power of Recency and Frequency in Growing Your Small Business
| |
| The most powerful predictor of future behavior is past behavior. This article explains the predictive power of Recency and Frequency when marketing to your customers. |
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