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recent media appearances Tagged Articles
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Utilizing Your Press Coverage
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| There are countless ways in which you can effectively utilize copies of articles or tapes of programs you have appeared in. This media can be like gold if utilized properly. |
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UTILIZING YOUR MEDIA to Land More Business
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| If you use it correctly, media begets media. |
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Other recent media appearances Related Articles
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Don't Wave Any Spam Flags If You Want Traffic From Google
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| If you want Google to rank your website highly, you must avoid all appearances of spam. |
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The PR Doctor’s Prescription For A Great TV Guest Appearance
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| One of the media opportunities that you will seek is to appear on TV as a guest of a show or to be interviewed. This article will focus on the times you are a guest on a specific show. First, it is important to note that the television news media are literally inundated with pitches for media appearances every day. So when your chance arrives you want to be prepared. So what are the strategic actions you can take to be a top TV guest? The PR Doctor offers the following prescription of strategic actions to help you achieve that goal. |
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How to Avoid the Personal Foul Penalty in Online Marketing
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| The use of aggressively promoting your business opportunity, especially on social media, is a perfect example of a personal foul in online marketing. As a result, recent changes have occurred to services that provide re-occurring submissions in order to avoid repetitious ads to be plastered all over social media sites. In my opinion, it was the best decision they could have made. Why? |
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Starting from Scratch with Twitter as part of Social Media Marketing
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| Twitter has become a major social media marketing platform over the last couple of years and the opportunities are quite amazing if you treat it in the way it is intended. Here I have outlined a simple setup procedure for anyone who is brand new to Twitter or social media. Appearances and attitude are important. |
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Lessons to be Learned When Politicians Attack the Media
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| Politicians who gripe about the media should be taken with a grain of salt. Because they weren't complaining about agendas and getting the story wrong when the media wrote positive stories about them. This article provides some lessons, regardless of your political views, based on the recent skirmish between President Obama and Fox News.
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Social Media
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| With all of the recent buzz over Social Media, many people are left to wonder if this is just “another passing fad.” I seem to remember similar conversations just a short 15 years ago about that silly email thing. (“What the heck is a Yahoo?”) I recently saw a quick little YouTube video regarding Social Media and thought that I would share some of the staggering statistics it contained. I also thought I would throw in some running commentary for you as well (in parentheses). |
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Legal Marketing: Social media and protected speech
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| A recent ruling on a social media lawsuit makes it more important than ever to create and educate your staff on your firm’s social media policy. |
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John Jacobson & the Double Dream Hands YouTube / Social Media Phenomena
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| It’s pretty amazing what a video on YouTube can do. For example when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the video garnered over 2.39 million hits on YouTube, and spanned countless remakes, one of them set to a Bollywood song. The video has now spawned an industry - including appearances in the national media, a phone app, a book, and a DVD. |
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How to Communicate with Traditional Media Effectively
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| The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover, especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor. |
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What Would Moses Say About Social Media: The 15 Commandments
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| David Warschawski, CEO of Warschawski, discusses the recent social media trend in his article, "What Would Moses Say About Social Media: The 15 Commandments". David shares best practices for incorporating social media into marketing and communication strategies without losing sight of your brand and traditional media. |
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