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A Prescription From The PR Doctor For a Healthy and Effective Media Kit
Media kits are an essential part of any public relations program and it is essential that certain items are included in your media kit. The PR Doctor has developed a prescription for a healthy and effective media kit. The top ten (10) prescribed items for a healthy and effective media kit include:

Other recent news articles Related Articles

Is It An Article or An Ad
Studies Have Shown that News Articles Get Looked at At Least Seven Times More than Advertisements. This article will get you started in creating your own "Advertorial ads".

How To Strategically Use The News To Identify Create New Business Opportunities
Fortunately I am a very avid reader and follower of “the news.” I pay special attention to the business sections of various media and look for trends, and opportunities within the articles that are printed there. I have made a commitment to stay abreast of business news and can tell you that this has been a key strategy for my marketing efforts over the years. You may say to me, “So What?” Well I can tell you that business opportunities for consultants and others are out there if you know how to identify them. I also know that most consultants do not use the news because they never used some strategic thinking to connect the events in the news to potential business. I am saying to you that once you know what to look for in the news, the opportunities will become apparent. And then those opportunities must be acted upon.

More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

ARC Loan in Jeopardy (SBA)?
Recent news suggests that the ARC is not doing well. Maybe you know this firsthand because you applied for the ARC loan? It has been speculated that the ARC is not doing well due to the risk taken on by the banks with little profit margin to gain.

Home Based Business Opportunity-Getting Started Essentials
A home based business opportunity is what you need in the midst of a deep economic Recession. This articles gives news and information on what you need to do to get started.

3 Easy Ways: Drive More Traffic To Your Site
Do you want to increase traffic to your website? Would you like to create a site that others seek out? The good news is that you can build your ranking in the search engines and elevate your status as a trusted resource simultaneously. That’s because you can build traffic by using articles you write (or are ghost written for you). Here are three ways you can use your articles to drive traffic to your website:

The Mortgage Problem. Where Did It Go?
James Dicks examines the lack of recent news on the mortgage crisis in the U.S.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Article # 21 Can’t Sell Or Talk On The Phone But Own A Business?
Then try article marketing! According to a recent webinar by Shelby Larson and Heather Sneed the Content Divas, “Article Marketing has always been strong.” By writing just 3 articles a week, you will be working on branding yourself as an expert in your business field. The Content Divas suggest posting these articles on a blog with a big banner to grab the attention of your readers.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.

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