recipient Tagged Articles

Are you winning too much?

Winning too much is one of the most common issues we see in successful people, from the executive suite to the top salespeople. The suggestion that this might be a detriment is usually followed by an incredulous look from the recipient. After all, shouldn’t everyone want to win all the time? Actually, this one behavioral problem belies many others.

How To Use A Tell A Friend Script To Drive Traffic Today

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members. The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient's e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn't think of the mail a spam mail because he would see the sender's name as someone he or she knows and trust. wealthdevelopments.com

Company Set Up Procedures in Hong Kong - How to Set Up Your Business in Hong Kong

Hong Kong is the world’s seventh largest Foreign Direct Investment recipient, as stated by the United Nations Conference on Trade and Development (UNCTAD) in 2008. This article affirms why Hong Kong is an attractive location to set up a new company or offshore business, and the procedures involved in doing so. Tax benefits, economic freedom, government stability and reputation are a few of the many reasons why company incorporation in Hong Kong is a prevalent decision.

John Rockefeller Quotes

John Rockefeller Quotes

When Free Is Just Too Expensive

Offering free stuff as a marketing tactic is an accepted practice in most industries.

The Business Plan

I periodically get questions from readers of this blog about business plans. I was pondering the best way to work through a “business plan series” (similar to the Term Sheet series and Letter of Intent series) when Dave Jilk - my partner in Feld Technologies (my first company) - dropped a few documents on my desk, including the original Feld Technologies business plan. A scanner, Adobe Acrobat PDF maker, and a little OCR later, I had the document in electronic format.

A Golden Opportunity

Whenever a product involves people other than the purchaser, then there is an opportunity to market to potential new customers.

Anger Rising

Anger is a feeling that is or has been a challenge for most of us to accept and express in healthy ways. Collectively, we receive a multitude of messages about anger being ‘bad’ or ‘negative’ or ‘wrong’.

Retaining Talented and High Performing Management Staff

With the economy starting to pick up, proactive HR professionals want to make sure their key talent doesn’t walk out the door. But what are the most effective ways to ensure employee retention? With all the motivational tools out there, it’s hard to know which is the "right" one to use. In this issue of Astronology we examine research results prepared by the Forum for People Performance Management and Measurement. Not familiar with the Forum? The Forum’s goal is to generate a better understanding of how organizations can and should implement award / motivational programs for success. Additional, the Forum strives to examine the extent to which these programs can achieve a broad range of organizational objectives.

Giving Constructive Criticism

It’s a fact of life we can’t avoid. Whether it’s working in a professional environment, learning in the educational realm, or interacting with friends or family, at some point in time we all have to face criticism. How we may perceive that criticism depends on whether we are on the giving or receiving end. When done right, constructive criticism is not meant to hurt or humiliate a person. Rather, constructive criticism is meant to build a person and push them to reach the next level of success. Learning how to give constructive criticism makes a difference in regards to how others view an individual and also how he or she demonstrates leadership. This issue of Astronology takes a deeper look into how to give constructive criticism in the workplace.

IT’S TIME WE LEARNED A VALUABLE LESSON FROM ADVERTISING

Here's a valuable lesson direct marketers can learn from the field of advertising.

COACHING FEEDBACK FOR MANAGERS

Feedback is often regarded as the most difficult part of a manager’s job. However, in a coaching culture, negative feedback is experienced in a positive way, as an opportunity for making new discoveries rather than blame. In this article we will look at four areas of feedback: Positive feedback, Negative feedback, Receiving feedback, Coaching feedback.

What Parenting Can Teach Us About Marketing

Build a relationship with your prospects first, or expect "rebellion" when you try to get them to listen to you or buy your product or service.

Why a Sales Manager MUST Evoke "The Law of Reciprocity"

For our purposes, the Law of Reciprocity states: If you do something nice for someone, human nature dictates that the recipient will feel compelled to do something nice for you in return. It is in essence: "you reap what you sow". This is an irrefutable law and one that you should teach your salespeople. The question of will someone actually act upon it at a given time depends on who asks.

Announcing: High Profit Fundraising for Your Fundraising Team

High profit fundraising is a balance between profit and amount per sale. It is important to find a product that is in demand that has a high dollar amount in profit, rather than just a high percentage. Take a look at the examples here to better understand which fundraiser to choose for your fundraising team.

Reorganize your life

I recently read about this study conducted by Nobel Prize recipient Daniel Kahneman. He believed we would all feel a lot better if we spent our time more wisely. He conducted a diary study with 909 women in Austin, Texas. He asked them to record all the activities they did during the day and then rate how happy they were while doing them. He then had them narrow the list to their least favorite activities. Unfortunately those activities accounted for nearly half of the participants' waking hours. Not surprisingly his advice was fairly simple. He said "Reorganize your life to be in situations that you'd rather continue than stop."

The Power of Personal Notes

There are many things you can do to develop a great reputation, establish rapport with clients, colleagues and prospects, and get top-of-mind awareness in your target market--certainly too many things to list here. But few things are as effective (and inexpensive) in accomplishing all of those objectives as personal notes. As a devotee of personal notes, I've even been known to go so far as to call personal notes one of the three "magic bullets" of marketing.

DO YOU KNOW WHAT STOPS YOUR RECIPIENTS FROM READING YOUR DIRECT OR ONLINE MATERIAL? HERE’S A HINT — IT COULD BE YOU.

Mistakes to avoid when writing direct mail or online material.

Build Your Business Faster With Direct Mail Advertising

Using Direct Mail Advertising can be an effective, inexpensive ad strategy for growing your business. Campaigns need to be interesting and informative; should be mailed to the same prospects again-and-again; and for best results, followed-up with phone calls.

Business Email Etiquette – What you should know BEFORE you hit Send

Tips on email for business associates

How To Create An Email Marketing Campaign That Works

You’ve built your website / blog – great! You’ve added a ‘free marketing signup’ giveaway product to your site…in return for the visitors email address. You are keen to build a large email marketing list. So you’re ready to implement your email marketing campaign…you can’t wait to sell, sell, sell.

Feedback or look ahead?

Leaders and people spend surprising amount of time on giving and taking feedback. But feedback sessions can be counter productive due to the blame games and time lost. Look ahead sessions encourage people to collaborate, evaluate capabilities, question assumptions, and evaluate risks. They can help in getting buy-in of people to strategic efforts.

17 Ideas You Can Steal to Grow Your Business Without Spending Money.

In this article we're sharing what we call “ideas to steal”. They are all real-life ideas from successful businesses — action steps you can pick up and run with right away, without having to research, test or otherwise delay implementing. And, you don't need to spend money to do them.

The Power of Gift Cards

Gift certificates and gift cards have been a part of the retail landscape for years, but many retailers don't use them to their full potential, including taking advantage of the technological innovations that make them more powerful.

Public Relations: Building a Network with Today's Technology

Public relations and the building of your network is facilitated through the use of today's technology and is most imperative in developing strong relations.

Do You Feel Anxiety When Speaking?

There are hundreds and hundreds of articles around the Internet helping you to overcome the fear of Public Speaking. You may have seen some. And the vast majority help you overcome the fear of getting onto the platform, standing up and actually starting to speak.

Beware of the Numbers Game

A lot of times with referrals we think that if we have this base of clients and they can refer us, then we will have more clients who will refer us and so on and so on too. But you know this isn't what really happens in your business, does it? If you think about where your referrals have really come from, no doubt a handful of people come to mind (if you are lucky)! So why is it that some people refer us and some people don't? There are many factors that come into play that make someone a good referral source.

Imprinted Products Say ‘Thank You’ In A Special Way

Everyone enjoys being appreciated. That’s why it’s important to let your customers know that you are grateful for their business and would be happy to serve them again in the future. While a thankful email or phone call can convey your feelings, nothing says “thank you” better than a gift – especially if it’s an imprinted product that reminds the recipient that you’re available for future business.

3 Simple Steps to Using Email as a Sales Tool

E-mailing is now undoubtedly the main means of communication between businesses and business people. I would continue to advise salespeople to always try to speak directly to prospects where possible. There are times however that e-mailing is the only available option, so the ability to craft effective e-mails is now a very necessary sales skill.

How to Give and Receive Excellent Feedback

Giving and receiving excellent feedback is a key skill for any leader or manager. But it is so often done badly. Get some handy tips to help you become more effective at using feedback to help others to excel at work and play.

Lead Generation - Make It Work

Have you ever found yourself with a less than exemplary lead list, spending your day "dialing for dollars" and nothing to show for your efforts? Your lead list needs help, and here are four ways to beef it up:

Could Your Pre-approach Letters be Missing the Mark?

Most pre-approach letters are a terrible waste of ink, paper, and postage. They don’t add any value to the receiver. They produce poor results for the sender.

Sales Training For Service Businesses - Why Should I Use You? - Part 3 of 3

Sales Training is not always what is required for many service companies. Why should some one use you?

Get Closing

Thi article shares some important tips about closing. Many sales people don't close too well. That's probably because they leave too much until the end.

How to Convert Customers While You Sleep

Learn how to put systems in place to gather leads, generate content, follow up leads and convert them into customers automatically, while they sleep, travel abroad or laze around on a beach somewhere.

Strategic Email Actions For Effective Marketing, According To Your Strategic Thinking Business Coach

The use of email marketing continues to grow and we are almost assured to receive multiple email marketing messages every day. Think about those email marketing messages you receive. Some of them are annoying, an insult to one’s intelligence, totally irrelevant to you and your business or organization, arrogant, or sometimes very offensive. Your Strategic Thinking Business Coach emphasizes that one needs to be very sensitive to the use of email marketing and needs to think strategically about the who, what, when, where and why relative to marketing emails that are sent. Here are nine (9) recommended strategic actions to take to help ensure successful use of email in your marketing.

The Benefits of the Postcard Campaign

Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well.

Is is SPAM or Your Direct Marketing Approach?

This article gets to the heart of how to not be seen as a "Spammer." If you conduct e-marketing campaigns, sometimes it's tough to get your message read. Here are some interesting statistics why this is the case -- and some helpful pointers to utilize e-marketing EFFECTIVELY in your direct marketing plan.

Essential E-Marketing Tips

This is an article on three of the very important elements when creating an e-marketing campaign. These three elements are definitely important in getting your e-mail read and responded to.

What to do when confronted with a "Cease and Desist" Letter

This article gives good basic advice when confronted with a cease and desist letter.

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