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Lesson #4: Stop Chasing a Lost Cause
If one thing above all else could be said about Luce it is that he was an ambitious man. No matter what the task at hand, Luce hated to lose. Indeed, his parish priest described Luce as “a man of unlimited imagination who reveled in hard facts; one who could be gruff with the mighty and relaxed with little children; a thinker who could see all sides of a question and yet make a quick and implacable decision. To talk with him was to shift the mind into high gear, for his was never in neutral.”

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Shopping For Success: How Sinegal Took Costco to the Top
When Sinegal’s college presented him with its Most Distinguished Alumnus award, the Costco founder was almost left speechless. “I’ve never been told I’m a most distinguished anything,” was all he could say. With his poor grades and lack of focus in high school, it is doubtful that Sinegal’s teachers ever thought he would amount to much. But, today, with a billion dollar corporation under his belt, Sinegal remains not only one of the most accomplished, but also one of the most admired and liked CEOs in the industry. How did this once reckless young boy become the success he is today?
Are You Living Two Paychecks Away from Homelessness ?
There is a disturbing new trend sweeping America. Cities of homeless people are springing up in middle American towns all over the country. The people who populate these tent cities are not reckless or careless people with no self control. These are formerly hard working Americans who have lost their homes and lost their jobs. With homeless shelters overflowing, their only option is to pitch a tent and live in it.

Does This Tweet Make My Brand Look Big?
Before you go head out into the social media jungle and begin tweeting, Facebooking and YouTubing with reckless abandon, I urge you to take a moment and formulate a plan.
Entrepreneur Job Description
An entrepreneur is defined by Wikipedia as: a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome. That should just about cover it right? Nope, that barely scratches the surface. The entrepreneur job description goes much deeper than just assuming risks and taking on accountability. The entrepreneur is a rebel by definition as well. They go against the grain and strike out on their own. But they aren't reckless bandits roving the countryside looking to make their next big score. There are a few traits that most entrepreneurs have in common.
Strategy, Business Decisions and Saber-toothed Tigers
In business, all to often, decisions are made based on emotion and not on critical evaluation. Call it “being decisive” or call it having a talent for being able to act fast; because you have trust your instincts. Regardless, it can be reckless and costly in business. So how should we make strategically sound decisions?
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