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Turning you business into a franchise
There are very essential questions that you must ask yourself before entering into the fanchise sector. They are not quetions that you would expect your solicitor or account to ask, but they need to be asked as you are about to become intrinsicaly involved with a number of people who will trust and follow you. Morals and ehtics are not words that are used often in business and are often concidered as 'wimpish'or of no consequence in the world of business. In franchising they are essential. If you do not give them the attention that they deserve, you will not remain a Franchisor for long. We all know that bad news travels at twice the speed of light and good news travels on horse-back. A disatified and unhappy Franchisee will tell the world and your dreams of wealth in franchising will tumble like the walls of Jerico.

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Protecting Your Business Name
One of the best marketing strategies is to have a recognisable and well respected business name. Word of mouth can bring you much work. So how do you protect your business name from a competitor using that name, or using a deceptively similarly name in order to mislead potential customers.
Whats Youre True Career Calling
We all have core values which guide how we live our lives. To complement our values we have personal skills and strengths, which we don’t always know we possess. When you enjoy certain activities, the skills you use are not always recognisable, because they come naturally to you.

Seeking Sales Answers - Beware The Charlatans!
Sales is a challenging and demanding business and any person who chooses sales, even as a last resort, is making a tough decision to depend almost entirely on his/her own efforts, pride and willingness to practice long enough to succeed. Predictably many salespeople seek inspiration, motivation, advice and skills to meet career challenges. There is plenty of advice available and much is useful and productive, but beware there are charlatans lurking in the weeds. They are principally recognisable by their exaggerated claims: "Come to our 1 day seminar and you too will become a sales superstar", "Attend my seminar and you will be able to sell anything to anybody any time"
Enough with the Insults Already!
We have seen a social phenomenon of quite ordinary people transform within a short space of time into power-crazed business chiefs who apparently succeed by an ethos which is tantamount to the feudal system. It is the mission of Realize Publishing Co. to facilitate the connection of all entrepreneurs, of whatever scale, wishing to belong to and trade within a system where everybody wins. Our vision is to create a world-class resource base that becomes a recognisable reference for people aspiring to achieve their optimum business and personal potential by trading with integrity and passion.
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