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Breaking Free: Branson’s Early Years
“I was never, ever interested in becoming a businessman or an entrepreneur,” says Richard Branson. At 56, despite his intentions, Branson has become one of the most successful and eccentric billionaires of the 20th century. He is the man behind one of the most recognizable brands in history and is sitting on an estimated fortune of $3.2 billion.

A Little Colonel Of Truth: How Sanders Turned KFC Into A Global Success
“Life as I have known it has been Finger Lickin’ Good.” That was the title of Sanders’ autobiography. Indeed, for this entrepreneur who started off on the brink of poverty, life seemed to have gotten a whole lot better for him. After numerous failed startups, Kentucky Fried Chicken would be the one to finally stick. Today, the company has one of the most recognizable brands in the world. How did Sanders turn a little service station into the international fast-food franchising success it is now?
6 Common Myths About Cheap Franchises
If you’re looking at the possibility of starting your own low investment franchise, chances are good that you’ve heard some information about low cost franchises that may not be entirely accurate. Whether those tales were told to you by someone else or you managed to conjure them up on your own, it’s important to bring them to light and know what the truth is. Here are 6 common myths about cheap franchises that you simply shouldn’t believe.

Other recognizable brands Related Articles

Mines a BMW thats me
When it comes to cars and other products and services most of us have a pretty good idea of what particular brands stand for, and an accurate mental map of where they stand in relation to other brands. We don't have to think twice about the relative positions of a BMW and a Daewoo, or a Carlsberg and a Carling for example.

Breaking Free: Branson’s Early Years
“I was never, ever interested in becoming a businessman or an entrepreneur,” says Richard Branson. At 56, despite his intentions, Branson has become one of the most successful and eccentric billionaires of the 20th century. He is the man behind one of the most recognizable brands in history and is sitting on an estimated fortune of $3.2 billion.

Retailer Brands - Lessons from UK and what it takes
Retailers are assuming that consumers will embrace retailer-owned brands. They may be in for a big surprise. Hopefully, being sensible, they will have researched this move. Not to do so would be naive. It is suggested that Stephen Cain, when at Coles, was behind the plan to move to a higher percentage of retailer-owned brands. Maybe, but it is worth pointing out that his experience of UK food retailing was with ASDA - a committed EDLP strategist. ASDA increased its percentage sales of retail brands in recent years by relying on PRICE not VALUE. There is a difference!
Part Wizard, Part Nerd, and one Heck of a Great Brand
When most people talk branding, they usually point to well-known consumables: restaurants (McDonalds), beverages (Starbucks Coffee), foods (M&Ms), home products (Bounty), cars (BMW) and the like. What many don’t realize is that brands are all around us. We’re encountering and experiencing brands all the time in the form of products, services, causes, businesses and personalities.

"Don't Think Pink: What Really Makes Women Buy—and How To Increase Your Share Of This Crucial Market" by Lisa Johnson & Andrea Learned
Johnson and Learned provide an insightful look into how women want brands to communicate to them, how brands should listen, and what women really want. Rating: 4/5
A Little Colonel Of Truth: How Sanders Turned KFC Into A Global Success
“Life as I have known it has been Finger Lickin’ Good.” That was the title of Sanders’ autobiography. Indeed, for this entrepreneur who started off on the brink of poverty, life seemed to have gotten a whole lot better for him. After numerous failed startups, Kentucky Fried Chicken would be the one to finally stick. Today, the company has one of the most recognizable brands in the world. How did Sanders turn a little service station into the international fast-food franchising success it is now?
Branding Research
Coca-Cola did not become the powerful brand that it is today just because. From Coca-Cola to McDonald’s to Nike, all of the companies with some of the most powerful and memorable brands in global history became so memorable precisely because they engaged in a careful and well-planned out strategy of branding research. If you want your company to become a recognizable brand, you can’t just sit back and let it happen. You need to get out there and make it happen.

Multi-brand strategies - pitfalls and pluses
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Social Media Principle 5 – WITH People, Not TO People
Marketing is something you do WITH, not TO, people. Successful brands realise that being social isn’t about where, it’s about how for the last 30 yrs or so, brilliantly controlled brand management was the perfect approach for persuading a mass market of credulous consumers who eagerly put their faith in brands.
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