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reconnaissance Tagged Articles



Survival in the SERPs (Search Engine Result Pages)
There is something about using distinct visual analogies to illustrate parallels between search engines (the jungle), traffic (information foragers), competition (predators) and survival in the algorithmic food chain. Just like a jungle, survival in the SERPs (search engine results pages) can be tricky. The uncertainty of search engine algorithms, the survival based impulses that by default comprise 97% of the web pages at large (like playing capture the flag) or a boobie-trap where one step on the wrong twig and you could be consumed, penalized, suppressed, catapulted or removed from the top 10 based on your SEO survival skills, your resourcefulness or your experience in the jungle.

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Your Reconnaissance Mission. (The Business of Plans)
A business plan is a map for your journey. It can identify where the hills are, how far the trip is and how long it might take. Your map will help you to measure your progress, and identify your direction. It is your decision to either stick to the trip you have planned in advance, or to sojourn here and there looking at the sites on the side of the road. Your map is really your plan of execution. It is how you will make the business work.
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