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Lesson #4: Explore The Unexplored In Your Promotions
People often ask DeWolfe and Anderson how they managed to get millions of people to find out about their product without ever buying a single piece of advertising. Their answer? Exploring new creative avenues in which they could promote themselves, and that meant not relying on conventional marketing.

Could you pull a Radiohead?
Radiohead, a wildly popular UK band, shocked the music world by first dumping their record label and then announcing that they planned to make their latest album, In Rainbows, available digitally with a “pay what you think it’s worth” pricing model.
Why YOU Are Such an Important Part of Celebrity Branding
No one else can speak to customers in print ads, on the radio, on television and in person the same way you can. No one can connect with the same individuals you can. And most importantly, no one can control how you make your customers feel quite like you can… NO ONE!
Right Brain Cold Calling - What is it?
You know the feeling you get when you hear the rhythm of a song and it feels as if you’re grooving with it?

Other record label Related Articles

Bad Boy on the Rise: Sean Combs Makes His Mark
With help from Arista Records founder Clive Davis, Combs was able to create his own music label, Bad Boy Entertainment. A few of the acts he had previously signed to Uptown, including Christopher Wallace (a.k.a. The Notorious B.I.G.) and Craig Mack, signed on to Combs’ new company, allowing Combs to hit the ground running. In its first year, the young label released Mack’s Flava In Ya Ear, which proved to be a huge success. This was followed with albums by B.I.G., which also went on to become multi-platinum.

Calvin Klein Clothes
When it comes to Calvin Klein clothes, less is definitely more – and more expensive. What started as a one man operation in 1968 has today become an iconic American fashion label with billions of dollars in sales each year. The company’s line of products has become so vast that the true Calvin Klein devotee can step outside their home wearing nothing but this one label from head to toe.

Could you pull a Radiohead?
Radiohead, a wildly popular UK band, shocked the music world by first dumping their record label and then announcing that they planned to make their latest album, In Rainbows, available digitally with a “pay what you think it’s worth” pricing model.
It’s All About the Label
An estimated 410 green labels or green certification systems exist worldwide, while close to 400,000 companies and nearly 500,000 products have gained a green label or valid certification. Now there's a tool that helps producers and consumers understand what's behind the label.
The Green Consumer is out shopping and they're reading your company's Environmental Label
Do you frequently read food labels at the grocery store? You're not alone. It's a growing trend these days. And it's expanding beyond just food. Now, consumers are reading the 'environmental' label on products. Just as these consumers have become savvy about learning more about good nutrition, they're becoming equally savvy about what's good for the environment. As a business, it's time to take a look at your company's 'environmental' label.
Taé Flagship Store, Lagos by Bisola Edun
Designer Bisola Edun has made it explicitly clear to all who will listen her goal to have her fashion label Taé be the first Nigerian fashion label listed on Nigeria's Stock Exchange. The very ambitious Edun also wants to have Taé retail chain stores across the country and also in every major city across the globe. Bisola's recent launch of her label Taéflagship boutique in Nigeria's fashion capital Lagos, brings her a step closer to her goals.

Bookkeeping and Good record keeping
Why does good book keeping mean good record keeping? We've talked many times previously about the importance of good record keeping to save money on your bookkeeping fees.

10 Tips for Writing Emails
It is illegal to record a telephone call without letting the called person know about the recording. Without the recording there is no reliable record of the call after it takes place. It is not the same with email. Read this article to avoid embarrassment when you send an email.
Why Your Brand is Your Fortune
You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable. A brand is an experience and a label or logo is what symbolizes that experience. It in essence becomes the experience.

Should You Record Your Conference Calls?
Making an audio recording is very tempting as it will give you a precise record of the discussion. This is usually a simple matter, but keep in mind the following before deciding to record a call.

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