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More Than Muddling Through
Midlife crisis is the 'default' condition: the way things will happen if you do nothing at all. Want to avoid it? You can!

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Sloppy naming
If you've got more than one product or service, you have a problem. You need to decide if there's going to be an architecture to the way you name things. General Motors has a division, Chevrolet. Chevrolet makes cars, and each car has a name (Corvette, Impala). They have an architecture in place that makes some things clear very quickly.
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