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Setting the Rule on Your Guarantee how to Turn this Tricky Strategy into a Point of Distinction
Once you reach that place in business when you are sure of the products and services you sell, you are confident they are clearly being communicated to your customers, and sales are starting to flow in, you will come to a fork in the road, a deciding point, that sends the faint at heart fleeing: that place is a "guar*antee". Should you or shouldn't you — that is the question. The answer comes from you — and setting the rule on your guarantee.

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Help! My Team is Broken... You are not alone
What does communication, or lack there-of, cost your company each year? How many people on your team, at the moment you are reading this email, are doing a task that in some way will have to be reworked or redone? Funny, we always seem to have time to do things "right" the second time around.

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