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How to sell deeper into your existing clients business
I received a call from a sales executive (let's call him Carl) recently about a dilemma he was having. He said, "Russ, I have a great suite of products and services that can address the needs of various departments and functions within a company. But once I get the first sale in one department, I just can't seem to penetrate other departments at this same account. I just seem to hit a brick wall. I looked at most of my accounts and I noticed that I only sold one product or service to each one. I rarely sell multiple products to multiple departments within the same company. What am I doing wrong?" Read on to find out what I told him.

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Reference Checks; are they reliable?
There is a big time investment in the recruiting process. The ‘up front’ work does pay dividends - “Hire hard; manage easy” is, I believe, the expression. It works. Many clients ask us to check references when they find a good candidate and we always, but gently, remind them that these references are provided by the candidate and are not, therefore, likely to produce anything remotely negative. Organizations would be better to pay the money to a professional organization
Overcoming the Classic Home Staging Catch 22 Clients or References which comes first
New home stagers always face this dilemma; if you can't get clients without references and a home staging portfolio, how do you get references and photos for a portfolio? The Staging Diva® explains how to work around this classic 'Catch-22'.

Reference Requests for Salespeople
For the first time in months, I was recently asked for references. No problem! But it got me thinking about who asks for references, why they ask for references and when they ask for references...and what salespeople do when they're asked for references, and whether those references lead to closed business. As I thought this through, quite surprisingly, my three largest personal clients - all multi-billion dollar corporations, never asked. Three medium sized companies - over $100 million - never asked. I am personally working with only a handful of smaller companies and only one of them asked. Those insights tie directly to why people ask for references:
Fake Job Reference Services
You may have heard about new web-based services that are offering fake work histories and references for job seekers. In tough economic times, some unemployed job seekers are taking desperate measures to make up for a spotty work history or poor references. As an employer, this means it's more important than ever that you conduct due diligence on potential employees before you hire them.

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