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Secret Shoppers and Moments of Truth Build Customer Loyalty
Do you secret shop your organization? Are you shopping where you need to be or where you think you need to be?
Make the TIME
It is not all WORK. Networks and relationships contribute to but they need TIME as well.
Be Referable
We have all heard the old saying, "it's not what you know, it's who you know." Well, there is a lot to be said about that. Look back on the business you have won recently. How much of it came by referral from someone you know, versus a cold call to a prospect or an inquiry directly to you or through your website? Like many of the business people I meet, the majority of their business comes by referral.

Other referral base Related Articles

Relationship Building for Professionals
Building relationships is the first step to building a successful practice. How do you begin to build a list of referral sources? Where do you start? This article presents some ideas to create your own referral source list.
No Fear of Referrals
People are often worried about being put in an uncomfortable situation in which someone they just met is asking them for a business referral -- particularly if their new acquaintance is a salesman asking for a referral to one of their friends who could be a potential client.

What’s Better Than “Word-of-Mouth”?
You will agree there is nothing better than to get a word-of-mouth referral from a satisfied customer or client. These leads usually come to you at no cost and with little or no effort on your part. A referred prospect is easier to please and quicker close. Referral leads generally buy more and will often refer you to another prospect in the future.
Be Referable
We have all heard the old saying, "it's not what you know, it's who you know." Well, there is a lot to be said about that. Look back on the business you have won recently. How much of it came by referral from someone you know, versus a cold call to a prospect or an inquiry directly to you or through your website? Like many of the business people I meet, the majority of their business comes by referral.
Beware of the Numbers Game
A lot of times with referrals we think that if we have this base of clients and they can refer us, then we will have more clients who will refer us and so on and so on too. But you know this isn't what really happens in your business, does it? If you think about where your referrals have really come from, no doubt a handful of people come to mind (if you are lucky)! So why is it that some people refer us and some people don't? There are many factors that come into play that make someone a good referral source.
Three Simple Referral Marketing Strategies
I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. This article discusses three referral strategies that will help you do the same.
How to start an avalanche of referrals
There is no better new customer than a referral from a happy customer. But most businesses don't have a plan in place to generate referrals. They simply take them as they come without giving much thought to how they might be able to create a steady stream of referral business. Before you can do that however, it's important to understand the following referral truth. Satisfied customers do not send referrals in droves. The referral avalanche comes from clients and customers who are enthusiastic, inspired and awed from their experience with you. Bottom line: Being good ain't good enough if you want tons of referrals. If you continue to simply meet your customer's expectations, your referral rate won't change. So what can you do to have your customer rave about you?

Get Proactive About Referrals
Once you’ve set up a Referral Rewards Program, the next step is to get proactive and make asking for referrals a part of your sales and account management processes. This way you aren’t waiting for clients to think of you to offer them up. With a good process in place, you create a steady stream of referral prospects while letting your customers know how important referrals are to you.

Are You Referral Worthy?
Referral business is the least expensive way to win new customers. In addition, it has the highest possible leverage and the best potential payoff. Most importantly, a prospect whose name you received through a referral is much more likely to listen to your pitch and less likely to seek out other sources to meet his or her needs. You come to them with a built in reference.

The Four Habits of Highly Referable People
Dan Sullivan, Strategic Coach, referral, referral partners, referral habits, getting referrals, making referrals, giving referrals,

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