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Guerrilla Generosity
These days, there seem to be two kinds of businesses: givers and takers. Giver businesses are quick to give freebies to customers and prospects. The freebies may be gifts, but more likely come in the form of information. The right information is worth more than a gift and often even worth far more than money.

What is Marketing in the First Place?
Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. The three keys words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.

When the Fed Bails Out the BIG 3...Who Bails Out the Dealers?
The Senate and House got a jolt this week while debating whether to bail out the Big 3 when it was learned that we shed over 500,000 jobs in November. The possibility of additional job losses from the domestic auto industry became the main reason for rushing to approve a bail out. Weʼll call it “Job 1”, coining a phrase from Ford. During the wonder years of post 911 rebates, 0% financing, and high margin sales of pick-ups and large SUVʼs the domestic manufacturers started adding new dealership locations like drunken sailors, diluting the value of the existing locations, lowering their sales, raising their marketing expenses for a share of voice in the over crowded print and electronic media, while forcing additional inventory on all of the locations.

Other referral customers Related Articles

The Chiropractors Valentine Referral Makeover
See how 3 easy makeover steps improve the number of referral responses you'll receive from your customers.
No Fear of Referrals
People are often worried about being put in an uncomfortable situation in which someone they just met is asking them for a business referral -- particularly if their new acquaintance is a salesman asking for a referral to one of their friends who could be a potential client.

What is Marketing in the First Place?
Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. The three keys words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.

5 Ways to Test Your Customer Service Level
Your customer service level is a significant measure of how well (or how bad) you serve your customers. Thus, it is a crucial determinant of how well your business will do - particularly how good you are at retaining customers and generating repeat business. Indirectly, it also contributes to your referral business - how well you serve existing customers will influence their inclination to refer you to their friends, family and acquaintances.
Three Simple Referral Marketing Strategies
I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. This article discusses three referral strategies that will help you do the same.
Customer referral program
There are many businesses that would argue their best source of clients is by referral and yet if you ask what they do about this ‘Best Source', most would also say nothing. Do you reward people for referring customers to you and do you have an organised program to encourage this form of referral? If you answered 'NO‘ to this question then I would ask you to take a moment to think about your answer for a moment and to perhaps discuss changing how you deal with this aspect of your business with your business partners and employees. Firstly, you could make a decision to reward those people that refer clients to you by way of a financial reward either with a cheque or a voucher. Alternatively, you could reward them with your own products or services, by way of a discount on future purchases or by giving items away.
How to start an avalanche of referrals
There is no better new customer than a referral from a happy customer. But most businesses don't have a plan in place to generate referrals. They simply take them as they come without giving much thought to how they might be able to create a steady stream of referral business. Before you can do that however, it's important to understand the following referral truth. Satisfied customers do not send referrals in droves. The referral avalanche comes from clients and customers who are enthusiastic, inspired and awed from their experience with you. Bottom line: Being good ain't good enough if you want tons of referrals. If you continue to simply meet your customer's expectations, your referral rate won't change. So what can you do to have your customer rave about you?

Get Proactive About Referrals
Once you’ve set up a Referral Rewards Program, the next step is to get proactive and make asking for referrals a part of your sales and account management processes. This way you aren’t waiting for clients to think of you to offer them up. With a good process in place, you create a steady stream of referral prospects while letting your customers know how important referrals are to you.

Are You Referral Worthy?
Referral business is the least expensive way to win new customers. In addition, it has the highest possible leverage and the best potential payoff. Most importantly, a prospect whose name you received through a referral is much more likely to listen to your pitch and less likely to seek out other sources to meet his or her needs. You come to them with a built in reference.

The Four Habits of Highly Referable People
Dan Sullivan, Strategic Coach, referral, referral partners, referral habits, getting referrals, making referrals, giving referrals,

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