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Medium is Beautiful
Who are your best customers? It’s a question I often ask my clients. And the answers I most often get are either “the big ones” or “the small ones”. But is this really so? My experience has show that in fact, it's often the "medium sized" customers who are the most valuable.

Other refreshing change Related Articles

Change Is Here To Stay Thoughts From A Change Agent
"The trouble with the future is that it usually arrives before we're ready for it." Arnold H. Glasow Whenever someone refers to me as a "Change Agent," I accept it as a real compliment because that is a very accurate description of what I am. Since change is here to stay, I wanted to share some thoughts about change and some strategies on dealing with change. Change in the workplace and in our lives is inevitable. The way most people deal with change can vary from trying to ignore it; getting angry; wishful thinking and/or running away. A very positive way to deal with change is to look at change as a spawning ground for new opportunities for the business or organization.

HANDLING CHANGE
Change is not a destination, it is a journey. For many business owners getting their staff or themselves to handle change and perhaps do things in a different or new way represents a massive challenge. If you consider that people make change, people fear change and people resist change then when we want to implement change our systems or processes or methods of doing business then we must first consider the people who are going to be involved in the change.

The Value of Change
Marketing people can be divided into two categories: those who resist change and those who welcome change. Guerrillas are in the second category. They not only welcome change, but they also are ready for change and respond to change.

Product Branding
You walk into a local convenience store in search of a refreshing drink. In front you lie more choices than your brain can comprehend. How are you going to choose between on or the other? What is the difference between the cola that promises to be refreshing and sweet versus the one that claims to be edgy and cool? Truth be told, there is probably not much that is different between them, and your taste buds would probably not know the difference. But, if any of the companies have done their job properly, you will instantly reach for one before the rest. And that is because of a successful job of product branding.

Reclaiming Our Resilient Spirit
Battered and bruised by tragedy and financial difficulties our spirits need refreshing. Using the acronym "Resilience" Eileen will guide you to reclaim
The Problem With Plans
You'd change course rather than fly into a thunderstorm, wouldn't you? Even if that storm wasn't in your flight plan? Markets change, customers change, people change - plans should change too.

Profitable Online Business Ideas and the Recession: Keys to Success Part 2
In the last article we discussed the need for change. Without the willingness to change, nothing will change in our life and circumstances. We can want change or things to change all we want. We can want change or desire for changes in our life till we are blue in the face, but nothing will happen till we take a step towards that change. You hear people all the time talking about wanting things to change in their lives, but sadly nothing ever does. Why? They seem to want things to change. They agonize over the things going wrong in their life, but nothing changes. In truth, things usually get worse.
Perfectionism... something to be proud of: 5 reasons if you are an entrepreneur
Is there really a bright side to perfectionism? Absolutely! These 5 success-boosting secrets can give you, the entrepreneur, a competitive edge and something to not be shameful of for once in your life. How refreshing!
Change is a Fact of Life --- Six Keys That Make a Difference
Without change your company becomes stagnant, uncompetitive and boring. A leader's major responsibility is to create change, instigate change and then manage change effectively. In spite of the fact that creating change is a key competency required to be an effective leader, most people resist change. This includes leaders themselves. However, effective leaders accept change as a positive force and they are able to convince those that follow them that change is nothing more than a roadmap to a new and better destination. How do these leaders minimize that natural born resistance to change?

My 10 Observations of the New AE
I just returned from delivering a New -to- TV AE Training Session. The class of 19 new Account Executives (Marketing Consultants) was eager to learn all about the world of Television and Digital sales. How refreshing to see! My observations:
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