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Smart Women Are “Lucky”
This article is about taking ownership and responsibility for your future. We all have needs and wants that we desire, but are we truly taking the steps necessary to accomplish our Big Ideas, Dreams, and Goals or are we waiting for someone or something to make all our dreams come true?

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How much is that morning jolt of caffeine worth? How badly do you need to satisfy your sweet tooth? Is there a price that can be put on your health? The Centre for Science in the Public Interest says that the number of calories Starbucks drinks contain can lead to obesity and heart disease. They are now asking consumers the question, is it worth it?

Product Branding
You walk into a local convenience store in search of a refreshing drink. In front you lie more choices than your brain can comprehend. How are you going to choose between on or the other? What is the difference between the cola that promises to be refreshing and sweet versus the one that claims to be edgy and cool? Truth be told, there is probably not much that is different between them, and your taste buds would probably not know the difference. But, if any of the companies have done their job properly, you will instantly reach for one before the rest. And that is because of a successful job of product branding.

Become an SEO Bartender
It's Friday before Labor Day weekend and I'm thinking about preparing mixed drinks and SEO at the same time.

Death of the Handler in a Strategic, Viral Environment
Public relations can no longer be conducted in the "standard way." There are too many opportunities out there, too many ways to reach management. Organizations need to use public relations capabilities in new, refreshing ways.

Reclaiming Our Resilient Spirit
Battered and bruised by tragedy and financial difficulties our spirits need refreshing. Using the acronym "Resilience" Eileen will guide you to reclaim

Drawbacks of Leadership Evaluations
Leadership assessmants are ubiquitous, but there are several issues that need to be considered or the process will be flawed. This article highlights some of the problems with leadership assessments and offers antidotes and a refreshing new perspective on the qualities of leadership that are really important.

Perfectionism... something to be proud of: 5 reasons if you are an entrepreneur
Is there really a bright side to perfectionism? Absolutely! These 5 success-boosting secrets can give you, the entrepreneur, a competitive edge and something to not be shameful of for once in your life. How refreshing!

India's Tata Coffee shares jump on Starbucks deal
MUMBAI - Shares in India's Tata Coffee soared on Friday after the group announced a tie-up with Starbucks that will see the US drinks giant open its first cafes in the growing Indian market.

My 10 Observations of the New AE
I just returned from delivering a New -to- TV AE Training Session. The class of 19 new Account Executives (Marketing Consultants) was eager to learn all about the world of Television and Digital sales. How refreshing to see! My observations:

What Happened To Your Energy?
An entire market has sprung up around that "two-thirty tired" feeling you have when your personal energy is low. Some of the all-natural supplement drinks, particularly liquid nutraceuticals that include real-food extracts (and not much caffeine), are helpful. But the high-sugar, high-caffeine "buzz" drinks can hurt you. You'd be better off with an overall healthy lifestyle....

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